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The King of Tech Decentralization 👑 Creator of Focus OmniTweet—the way to own, benefit from, and monetize your social media content:
@j_tronka Profile picture 1 added to My Authors
28 Aug
The battle for humanity’s future doesn’t have a direct historical antecedent.

In other words, it’s not Christians vs. Muslims, Axis vs. Allies, or any other “rivalries” we all recognize.

Nope. Instead, it’s…

Perhaps most fascinating is how the origin of these forces has shifted away from church, culture, and governance…

…to corporations, which have become the strongest players in the world.

(Indeed, many corporations have a greater impact on world GDP than 80% of countries.)
For these corporations, CENTRALIZATION is the path to the two things they want most:


But since there’s no free lunch, we must also examine the TRADE-OFFS corporations accept with their myopic push for centralization.
Read 18 tweets
20 Jul
🚨 Want to fight back against Big Tech? 🚨

First, you must understand Big Tech’s primary source of power—CENTRALIZATION.

Here’s an example of how this works:

With Twitter, you use their app to post content to the site…

And that’s where your ownership/control ENDS.
At this point, what happens with your content is entirely up to Twitter:

• Do your tweets show up in your followers’ timelines?

• If you get banned, you LOSE your content!

• What if you want to reference old content to re-publish on a different platform?
Obviously, if you get banned, you lose access to Twitter. More specifically, you lose your audience, which is significant blow…

But IMO, that’s not the worst part!

No—losing your content and being unable to reference it or publish it elsewhere is an absolute DEATH BLOW ☠️
Read 17 tweets
17 Jul
At least 98% of people who purchase #WordPress Themes make the following mistake:

Their purchase is *completely* predicated on acquiring a Theme that gives them the “look” they think they want.

They don’t consider what matters to visitors AT ALL.
What do visitors want?

• Speed — pages must load FAST on every device

• Clarity — no scrolling required to get to the point (no hero images, no ads, no BS)

• Ease of Use — great typography, clear + adequate spacing, and NO CLUTTER

• Simplicity — less is more!
But what do most prospective website owners want?

An aesthetic they deem worthy of how they see themselves.

A little bit of visual pizzazz. Some “oomph.”

Now ask yourself:

What does any of that have to do with the website *actually working* for visitors?
Read 7 tweets
24 May
Today is the last day of my 30s.

I'll do some deadlifts later tonight and then post my annual shirtless selfie tomorrow 😘
In August 2005, I took the first steps toward my own entrepreneurial path by teaching myself HTML and CSS.

By September, I created an ecommerce site that funded my next 4 months of learning.

And by January 2006, I was the most sought-after freelancer in the #WordPress space.
It would still be another two years before launching my first piece of software, the Thesis Theme for #WordPress.

In reality, this was a COVER for my next period of intense learning, where I taught myself PHP and JS.

I also began exploring template and typography dynamics.
Read 28 tweets
29 Mar
Scott is accusing naysayers of not providing "reasons," but he hasn't provided any, either (only an assertion).

My issue with his assertion is that a huge swath of commerce will only be available to people with vaccine passports.

Hegemony is more likely than rogue agents.
We've already seen this with COVID responses since March 2020.

In places like Austin, for example, there is no longer a mask mandate.

However, EVERY BUSINESS is still requiring masks due to SOCIAL PRESSURE from local shitlibs.

Want to participate in commerce?

You need a mask.
I also understand the larger implication of Scott's assertion—that over time, the will of the people will bear itself out.

I agree on principle, but social forces are fickle and operate on local time scales.

In a state like Florida, you may be able to participate in commerce...
Read 6 tweets
14 Mar
Most people don’t realize how incredibly rare it is to produce significant, useful, interesting content—specifically WRITTEN content—for a period of 5 years or more.

The dedication and consistency of effort required are extremely uncommon traits.

Short-form content is changing this reality by reducing FRICTION on both sides—creation and consumption.


I’ve run websites since 2005 yet never blogged consistently for more than 2 years.

But I’ve been shitpoasting on Twitter non-stop for 13 years!


Twitter takes the edge off.

My tweets don’t have to be perfect.

Hell, they can only include 280 characters—how much pressure can there be?

This opens up a much broader range of written experiences and emotions.
Read 5 tweets
5 Apr 20
My man @jackmurphylive provided some great insights after my thread went viral, and I've watched him employ a very smart strategy after his own threads went viral.

Let's take a closer look...

A viral thread can bring hundreds—or even thousands—of followers to your doorstep.
But these new followers have essentially been dropped into an arbitrary spot your timeline.

They know which content brought them to you, but they may not have *any* real idea what you're about.

To make the most of these new connections, you've got to get them "on board."
On Twitter—and in business, generally—getting new people up to speed is called "onboarding."

The most effective way to do this is to introduce new people to your CORNERSTONE CONTENT:

• informative threads
• hall-of-fame tweets
• articles
• videos
• podcasts
Read 14 tweets
2 Apr 20
From November 2003 through July 2005, I worked in the prepaid cell phone and phone card industry.

Most of my work was in BFE meth towns and urban ghettoes.

I learned things about the poor in this country that most of you wouldn't believe.
The situation was HORRIBLE in 2005.

The opioid crisis was already in full swing in rural Kentucky, Indiana, Illinois, Missouri, and Ohio.

Small-town South Carolina was no better.

To think we are 15 years removed from that...

and things have only gotten worse...

Back then, small towns in Western Kentucky had *nothing* going on.

"Commerce" amounted to a Super 8 motel, a few gas stations, and fast food.

If you were in one of the better towns, you might have had the option to feast at Applebee's.
Read 28 tweets
16 Dec 19
I'm not waiting for your sh*t to load.

I'm not turning off my ad blocker.

I'm not taking action on your stupid pop-up form.

I'm not clicking a cookie consent button.

I'm not gonna put forth effort to cut through the ridiculous information density in your design.
I'm not reading text with horrible typography metrics.

I'm not reading *anything* over 115 characters per line.

I don't give a sh*t about your irrelevant hero image.

I'm not scrolling through a bunch of crap to get to the reason why I ended up on your site in the first place.
I'm not reading the 37 links in your navigation menu.

I'm not trying again after I moused over your dropdown navigation, but it disappeared because I moused too far.

Your "related posts" are obviously automated and irrelevant. Try harder.

No, I'm not emailing you for a price.
Read 5 tweets
9 Nov 19
A YangBanger just texted me.

His "persuasive pitch" was that automation will make 1 in 3 jobs obsolete by 2030.

This is utter horse sh*t.

I'll give you one example why, and you can extrapolate that out to other scenarios.

Here goes:
The jobs that exist now represent the most systematized and frictionless available.

INFINITE other job possibilities exist, but transactional friction + a lack of systems to support them make them appear to be non-viable relative to the jobs we "see" now.
Here's an example:

You own a property. It's got scads of problems that need repairs/fixing. Your landscaping is a damn mess.

Right now, you don't wanna hire some rando to do this stuff for a million reasons—trust, consistency, appearance of a "real business," etc.
Read 7 tweets
8 Oct 19
This new "dark mode" design trend is quite literally the worst trend of the last 18 years.

Light text on dark backgrounds highlighted the early web as coder types latched onto that aesthetic.

But we quickly learned that a high contrast environment puts major strain on the eyes.
As a result, we saw a major pendulum swing toward the more natural black-on-white palette that dominates in digital environments.

(As a rule, you want the object of interest to be effortless to focus on. B on W achieves this, W on B achieves the opposite.)
But this time, Apple is leading the charge (while somewhat ironically revealing how the company has indeed lost its way with design).

And the copycatters have been busy, much to the detriment of our retinas.

Check out the lickspittle from MacRumors 👇🏿
Read 7 tweets
27 Sep 19
Paying for web design is *almost certainly* a huge mistake.

Here's the approach you should take instead...

A very wise THREAD based on 14 years of experience with overbuilt, broken, and downright expensive websites:

A totally custom look that fits you or your business.

You're cool. You're interesting. You're special!

You need a design that reflects these obvious truths.

Also, you don't want to look like everyone else—that's super boring!

You have a TON of idiosyncratic needs/wants.

You may not feel this way now—

"I just need this little thing...and that little thing...and this other thing. It's pretty simple, really!"

Every one of those molehills is, in fact, a mountain.
Read 21 tweets
1 May 19
The biggest shift EVER in internet user behavior has already happened.

Few website products or webmasters have made adjustments to accommodate this "new world."

A new paradigm *requires* a new approach.

When you're ready to face the truth:
Nobody browses your site anymore—they click through from social media.

They click through for a reason!

• to close an information gap
• to receive value that's relevant to them
• to take a specific action based on priming from a different message (email, referral, etc)
Unfortunately, 15+ years of "blogging"—and all the design conceits associated with it—has warped our expectations as webmasters, designers, and developers.

We have reached a point where it is CRITICAL to un-think the prevailing dogma.
Read 11 tweets
26 Feb 19
Regarding website design…

By virtue of the medium itself, every website has a top-down flow.

But on bigger screens, designers often default to a horizontal presentation style.

The problem?

The process of scanning horizontals is a pattern break—it interrupts the top-down flow
This pattern interruption can actually be a good thing.

Savvy designers can use horizontals to focus attention on very important elements.

But if horizontals are used copiously, they no longer represent a pattern break—

They just destroy the natural flow and scannability.
When you embrace the vertical flow of a document, you favor that which comes naturally to a visitor:

• Left-side visual anchor promotes top-down flow

• Eyes dart out horizontally away from the anchor

Serving dense information along horizontals destroys this mechanism.
Read 7 tweets
12 Sep 18

For 2 hours and 37 minutes, the wormhole was open.

If you thought the Joe Rogan interview with Elon Musk was all about smoking weed, you may have overlooked the best opportunity we’ve EVER had to see the future.

I’ll show you what you might have missed!
Despite its organic flow (props to Joe Rogan), the interview can be broken down into easily-digestible segments, and that’s precisely how we’ll go through this thing today.

(And thank goodness for that—you won’t have to watch the world’s longest Periscope, and I’ll get to pee.)
And we’re off!

Your 2hr 37min journey through the universe starts with a very Boring segment.

Read 15 tweets