A shocking conversation @PeteHegseth had with me 13 years ago…It was Christmas 2011 when I had lunch with Pete. Something happened at this lunch that still sits with me today.... Some background first: @PeteHegseth hired me at Vets For Freedom (VFF) to help build a grassroots network that would support his organization. VFF was a nonpartisan organization established by Iraq and Afghanistan combat veterans. Their mission was to educate the American public about the importance of achieving success in these conflicts and to support politicians who put long-term national security before short-term partisan political gain.

Imagine making $100 million dollars before 39 years old and then losing it all…

But then building it back...

Thread... (2/7) That’s Keith Cunningham’s story, and this is why he is literally the greatest business coach who has ever lived, and I’m honored to have him on this week’s Undefeated Marketing episode.

4 years and 9 months ago, I undertook a moonshot to cure a disease that doctors call "incurable." It's called #Achalasia. Although there is no cure for Achalasia and no doctor in the world was even working on one, I gave myself 5 years to make it happen.

Thread. (1/4) To hold myself accountable, @BillCarmody and I wrote about this "moonshot" in @Inc (inc.com/bill-carmody/p…).

Sounds ridiculous. However, the ignorance of an entrepreneur is a beautiful thing.