Phillip Jackson Profile picture
Commerce is Culture | Co-founder of @futurecommerce. Author of "The Multiplayer Brand" available now 👇
Dec 27, 2019 26 tweets 6 min read
🧵 In August I began an article for @Magezine_ on PWA and couldn't bring myself to finish it. I didn't have the heart to put into words the sense that we're nearing a post-developer era of the WWW.

We're entering what I call the 3rd Ecommerce Modernity.

Thread: @2PMinc No. 342 covers @hello_iamelliot and the rise of No Code. Timely.

The #nocode movement and the universe of tools available are core to our forthcoming @futurecommerce 2020 Predictions market research report.

It represents what I'm calling the "3rd Ecommerce Modernity"
Nov 5, 2019 18 tweets 8 min read
👃🕯Let's talk about DTC Candles.

Three modes to selling - lots of hurdles to overcome. 5 brands doing this is various ways I've been tracking.

🧵 A thread: Mode 1: Adjacent category expansion. Clear winner here is @malinandgoetz (full disclosure: @SomethingDigitl client).

They've taken some of their popular scents from skincare / haircare lines and expanded into personal fragrance (edt/parfum), candles.

$55, Free ship w/ coupon.