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P.S.P. French Profile picture
P.S.P. French
@pspfrench
Work Less. Write More. Be Free.
2 subscribers
Feb 8, 2023 • 8 tweets • 2 min read
Don't panic when the client asks you for a proposal . . . do this instead:

(profitable 2 min read + template): One of the telltale signs you're dealing with someone guaranteed to be a drain on your time and energy is if they ask you for a proposal.

It's part power play, part stalling tactic, pure baloney.

How to fix it:

👇
Feb 2, 2023 • 22 tweets • 2 min read
19 subtle (copy)writing tips: Benefit + Curiosity is a formula worth remembering.
Jan 24, 2022 • 16 tweets • 4 min read
✨ 5 magical copywriting chemicals ✨

-- and the order in which to deploy them --

THREAD 🌀 What if you had a simple template to induce biochemical reactions when writing sales copy?

No clunky formulas.

No predictable frameworks.

Just riding neurotransmitters all the way to the bank?
Jan 11, 2022 • 17 tweets • 5 min read
Analyzing the Writing Processes of 3 Legends: how can YOU write more like Tarantino, Hemingway or Bukowski?

--THREAD--->> Image Last summer, @abrasivisms set me an assignment:

"Listen to this Rogan podcast. Tarantino is so good they still haven't been able to successfully cancel him. They have tried many times, but he knows his market SO well - they can't help but respond."

About an hour into the pod..
Dec 17, 2021 • 12 tweets • 2 min read
In my first year as a freelance copywriter, I read 15 books, got 3 courses, signed 14 clients and made $107k.

Here are my 11 rules. Image 1. There’s no need to “be ready.” Stop spinning your wheels, release the brakes, ignore fear and learn your lessons as you go.
Oct 15, 2021 • 7 tweets • 3 min read
33 succinct and profitable pieces of freelance copywriting advice for 2021 🧵👇 1. don't write the way you talk, write the way your prospect talks
2. your competition rests on the weekend
3. read profit first (h/t @findjimclair)
4. include a bitcoin address on your invoices
5. respect comes from results
Oct 14, 2021 • 8 tweets • 2 min read
Due to personal reasons, I’m just going to keep getting better.

Make sure you read this 2 or 3 times.

THREAD. This isn’t about self-improvement because self-improvement is just self-conflict.

Self-conflict is thinking “I want to be more than I am… ” but without having an independent picture of what that looks like.
Aug 31, 2021 • 10 tweets • 2 min read
the 1-2-3 of freelance copywriting

THREAD. If you’re a copywriter who makes money one month but is broke the next, look away now.

You are pathologically addicted to failure.

You essentially have a crack habit, but more insidious and less glamorous.

Your friends think your laptop lifestyle is cool, but honestly?
May 21, 2021 • 11 tweets • 2 min read
How much should YOU charge as a copywriter?

﹡includes "average" rates

-- THREAD >> For my first couple of copywriting jobs, I had a major blind spot on pricing. I was more stoked about the gig than desperate for the cash, so I plucked a number out of thin air that sounded about right...
May 20, 2021 • 7 tweets • 2 min read
Don't get the yips when a prospect asks you for a copywriting proposal.

Do this instead.

-- THREAD >>

(and If you're someone who asks copywriters for "proposals", look away now...) One of the telltale signs you're dealing with someone guaranteed to be a god-forsaken drain on your time and energy is if they ask you for a proposal.

It's part power play...

Part stalling tactic...

Pure baloney...
Apr 28, 2021 • 7 tweets • 2 min read
How to Position Yourself as a Copywriter

(or why I’d like to NUKE the word “niche”...)

THREAD. The word niche should be scrubbed from the copywriting lexicon.

It’s confusing, misleading and unhelpful. It’s supposed to be the opposite.
Mar 29, 2021 • 31 tweets • 8 min read
A few weeks ago, I was mesmerized by a writing conversation between @Nicolascole77 and @craigclemens

I'd also noticed the cool stuff @dickiebush was doing with "Atomic Essays" on #ship30for30

Now I'm writing 30 copywriting essays in 30 days

And it's going to get PERSONAL 🔽 Essay #1

Mar 27, 2021 • 14 tweets • 3 min read
My Shadowy Past Unveiled

THREAD. This is exactly how I went from high-rolling Vegas degenerate (with a professional photographer in tow) to low-key direct response copywriter.

And why life has never been better…