The past 10 years of digital brands (media/commerce/etc) have been a fascinating journey that's come completely full circle.

Here are all of the cycles we've been through, year-by-year 👇👇👇 2005-2013+: Journalism is dead (esp local news), which was heavily reliant on classified ads. Why? Classified ads happen to be hyper-targeted, high-intent ads also known as "direct response". Facebook & Google do that too — more effectively, cheaply, and globally

Yesterday's #Netflix sub loss marks the end of streaming's 2nd chapter.

Chapter I: Netflix disrupts TV
Ch. II: TV fights back and claws back market share
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Ch. III: TV eats its own profits... hurting Netflix isn't a biz model... time to find one...

👇 3 chapters 3 charts... Chapter I: TV goes from ~complete penetration of the country to just above 50% in a decade thanks to Netflix.

h/t @ballmatthew for the chart

. @businessbarista just asked me my "rules for interviewing" as a startup founder, so here they are...

1. Over index on values.

Our biggest mistakes were hiring people with great skills but whom we did not have strong values alignment with.

🧵 2. Every candidate is a "portfolio".

Any one person can learn about maximum 2 pieces of that portfolio. Ensure your team can learn about all relevant pieces across interviews — and ensure you have overlap (i.e. multiple POVs) on the most important parts of the portfolio.