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Ritesh Profile picture
Ritesh
@riteshsinha
I tweet about Technology, Products, Solutions & Services | Working on transforming #OOH Ad Industry via #AdTech.
Aug 18, 2022 • 12 tweets • 2 min read
If you are in B2B and your customers are businesses, these questions determine your success. Are you:
- Delivering value to the customer?
- Differentiating from your competitors?
- Avoiding commoditization, adding subjective value?
🧵👇 1/10. So, what matters most?

A few weeks back, My friend( and colleague) introduced me to "B2B Elements of Value", and I have been digging into it since then.

Bain and Co. identified 40 Elements of Value that matter the most to your customers.
Mar 19, 2022 • 14 tweets • 4 min read
How to start walking, to get active, even if you have never exercised
As part of my #ship30for30 Cohort, I wrote my first atomic essay about one of my favorite activities #Walking🚶. Here it is as a 🧵 1/12 Moving more improves our health - We all know that. But...
We spend hours and hours sitting on our desks, and then we eat, and then we sleep. And we repeat.