I often get asked what the most common mistakes are for big, mature companies attempting #innovation or business model related #transformation. Here’s a quick thread I’ve learned from helping dozens of companies across many industries. I welcome your additions or edits. 1. Mature organizations often don’t know the real answer to what can and what cannot be changed at their company. A brand’s purpose is a great illuminator for this, not just something to print on the walls.

1/ Why I liked #CES2020: a tweet list with example highlights. First and foremost, it was the first year I didn’t encounter a single booth babe, even in the fringes of the show. It seems the absurd practice can finally and formally be deemed dead. 2/ The hardest corporate #innovation is lateral: moving beyond your core product/service as industry lines blur (vs. vertical: improving what you already do). This year, corporates were doing that more relevantly than ever. Sony stood out here (electric car, Atom software).

1/ I recently got AirPod Pros. Noise canceling tech has made me think a lot about sound. Most people aren’t qualified to walk around with it; they become bad citizens. No, this isn’t a rant about headphones. It’s a tour of the rabbit hole I've been down re: the future of sound. 2/ Sound impact is both cultural & personal. A microcosm exists on flights: from the varying speaking volumes of airlines by origin country, to individuals who watch devices without headphones (wtf?), to the (seemingly insane) people who leave their phone dings on while texting.