It's not that the ongoing battle between #tobaccoharmreduction and #tobaccocontrol has taught me this, but it shows how easy it is to claim the moral high ground, act disingenuously, and then point fingers at the people they're stigmatizing. Hypocrisy is all too easy. /1 For sure, we should turn the mirror on ourselves as well, because, as I said, hypocrisy is easy. #thr is a balancing act between the ethical and the pragmatic. By advocating for it and selling vaping products and things like #kratom, I have to be open about risks. /2