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Sindhu Biswal Profile picture
Sindhu Biswal
@sindhubiswal
I scale apps & brands 💼 Growth Marketer | Scaled @BetterhalfAI , @FilterCopy, @DiceMediaIndia @PaytmInsider | Startup Advisor, Consultant | 📍BLR 🏠 Odisha
Aug 21, 2021 • 10 tweets • 2 min read
🧵 Words of former CMO of Tinder - Justin Mateen
Insights on Growth of Dating. 1. “With Tinder, we fundamentally solved a basic human need that had been ignored. Other platforms such as Facebook and Instagram were doing an amazing job of connecting you with your existing network, but no platform was focused on connecting you with people you want to know,”
Jul 13, 2021 • 11 tweets • 4 min read
🧵Best FREE resources to understand Marketing in a holistic way. Not for faint hearts! SEO & YouTube Marketing by @Backlinko - youtube.com/user/backlinko
Jul 10, 2021 • 5 tweets • 1 min read
In my early 20s, my first gig was at a social networking app backed by Facebook Start program.

Did a bunch of mistakes. Actually a lot.
A thread on the learnings. 👇 1. Never ever do an incent based affiliate campaign. Never ever ever.

2. Never scale acquisition, if your retention is screwed. ❌❌❌❌

3. Retention of the first 1000 users is not equal to Retention of next 10,000 users.
Jul 9, 2021 • 5 tweets • 1 min read
Most of the Indian startup with roles named as 'Growth Marketer' are such a scam & managers suck at designing career path of such folks.

Hence, high attrition in #growth ecosystem. Revealing some more scams in the thread. 👇 A Growth person who doesn't own Retention is a scam.