Passionate about Marketing, Mobile & Internet | Hakuna Matata | Loves books, traveling and beer | IIM-L | NSIT | Views strictly personal
Jan 4, 2020 • 9 tweets • 5 min read
.@WhatsApp has made connecting with friends and family so much simpler and easier. It has defacto become the primary mode of communication especially around the festive season to communicate our wishes. On NYE, approx 100 Bn messages were exchanged on #WhatsApp (thread)
Out of this, approx 20 Bn were sent from India. Fair game considering 25% of WhatsApp’s global user base comes from India. Multiple #product#innovations seen by #WhatsApp users across the world have originated in India