A skill I learned late was defining a good North Star. I see product makers pick simplistic North Star Metrics and not be able to articulate what even is a North Star. When done right, the North Star Metric can help you grow faster. This quick (and simple) primer can help. 🧵 What is a North Star?

Start by literally thinking of the North Star which is used to provide direction esp for the ships. In product development, a North Star is that one metric that all experiments, features and improvements in a given product area would optimise for.

1. PhonePe: ESOPs for ALL employees, min @ $5000
2. Meesho: 30-weeks parental leave irrespective of gender/ sexual identity
3. Gojek: Unlimited medical leaves
4. Unacademy: 10 yrs exercise ESOPs from grant date

Initiatives, all companies should emulate!

What else would you add? 5. CRED: No non-compete clause
6. Urban Company: Infinite hold period for ESOPs even if you leave the organisation

#nowreading
"The Psychology of Money" by @morganhousel amzn.in/ajFkrr3
#ofcourse Your personal experiences with money make up maybe 0.00000001% of what’s happened in the world, but maybe 80% of how you think the world works.

Made the trek to Yehswanthpur to hear the one and only @ponnappa

Will try and post snippets in this thread: Everyone wants to learn, no one wants to study. Growth is easy to talk about and know it intuitively but it's tough to define. You don't know what's coming next. When I started Growth Hacker and Data Science roles did not exist. You don't know what roles will exist in the future.

#nowreading
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results: Achieve your goals
goodreads.com/book/show/1893… What's the ONE Thing you can do this week that by doing it everything else would be easier or unnecessary?