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🧵 1/ If you’ve digested Parts 1 and 2, you’re probably starting to get a sense of where this is headed. And if you think this is all just theory, let’s take a look at Ukraine, where we can already see this resource-grabbing scheme playing out in real time. Lets roll:
2/ At first, #Ukraine didn’t play any geopolitical role for Trump at all. He simply didn’t care about it, but he had a score to settle with the country (#Hunter Biden). Then, however, the businessman in him sensed a huge money-making opportunity and a historically unique chance for blackmail.
3/ Think back to early 2024. For months, the MAGA #Republicans blocked vital aid. This wasn’t just domestic political squabbling. It was a deliberate attempt to starve Ukraine into a state of vulnerability, making it ripe for attack and as susceptible to blackmail as possible ⤵️
🚨 Your best ad is getting a 5x ROAS.
$500 in spend.
Meanwhile your worst ad is getting a 2.8x ROAS at $7,000 in spend.
You're screaming at Facebook: "WHY WON'T YOU SPEND MORE ON THE WINNER?"
Here's why (and how to fix it) 👇
$500 in spend.
Meanwhile your worst ad is getting a 2.8x ROAS at $7,000 in spend.
You're screaming at Facebook: "WHY WON'T YOU SPEND MORE ON THE WINNER?"
Here's why (and how to fix it) 👇
1. The Ad Account Ecosystem (All Ads Work Together)
Most people think Facebook ads work like this:
Person sees ad → clicks → buys
Wrong.
The reality:
Person sees 5-10 different ads across 3-7 days before they buy.
Your "bad" ad with high spend?
It's feeding people to your "good" ad that converts.
Most people think Facebook ads work like this:
Person sees ad → clicks → buys
Wrong.
The reality:
Person sees 5-10 different ads across 3-7 days before they buy.
Your "bad" ad with high spend?
It's feeding people to your "good" ad that converts.
2. The Funnel Flow (How Purchases Actually Happen)
Here's what actually happens:
Day 1: Person sees top-of-funnel ad (doesn't click)
Day 2: Sees another top-of-funnel ad (still doesn't click)
Day 4: Sees middle-of-funnel ad (clicks, doesn't buy)
Day 6: Sees bottom-of-funnel ad (BUYS)
Facebook attributes the sale to the LAST ad.
But all 4 ads worked together to make that sale.
Here's what actually happens:
Day 1: Person sees top-of-funnel ad (doesn't click)
Day 2: Sees another top-of-funnel ad (still doesn't click)
Day 4: Sees middle-of-funnel ad (clicks, doesn't buy)
Day 6: Sees bottom-of-funnel ad (BUYS)
Facebook attributes the sale to the LAST ad.
But all 4 ads worked together to make that sale.
Most category pages are SEO graveyards.
Generic product grids with zero content.
I rebuilt our category pages using this framework and saw 150–200% more organic revenue.
Here's the exact blueprint:
Generic product grids with zero content.
I rebuilt our category pages using this framework and saw 150–200% more organic revenue.
Here's the exact blueprint:
1/ The category page problem in 2026:
Google's algorithm got smarter.
It can tell the difference between helpful category pages and lazy product dumps.
- Thin category pages → almost invisible in search
- Optimized category pages → traffic and revenue growth
Google's algorithm got smarter.
It can tell the difference between helpful category pages and lazy product dumps.
- Thin category pages → almost invisible in search
- Optimized category pages → traffic and revenue growth
2/ The category page framework:
1. Strategic architecture
2. Commercial intent optimization
3. Content layering system
4. Conversion path design
5. Technical SEO foundation
6. Trust signals integration
Skip a step → lose rankings and revenue.
1. Strategic architecture
2. Commercial intent optimization
3. Content layering system
4. Conversion path design
5. Technical SEO foundation
6. Trust signals integration
Skip a step → lose rankings and revenue.
Bolton: It is completely justified to strike Iran to stop it from getting nuclear weapons.
This regime has shouted death to America and death to Israel for 47 years. It is a terrorist regime, and in January it machine-gunned 32,000 people in the streets. 1/
This regime has shouted death to America and death to Israel for 47 years. It is a terrorist regime, and in January it machine-gunned 32,000 people in the streets. 1/
Bolton: We have tried for decades to change Iran’s behavior through diplomacy and economic pressure.
We have tried hard and always failed. When you cannot change an adversary’s behavior, you either put up with the threat or you change the regime. 2/
We have tried hard and always failed. When you cannot change an adversary’s behavior, you either put up with the threat or you change the regime. 2/
Bolton: It doesn’t matter if there was an imminent threat. If you wait until there’s an imminent threat, you’ve waited too long, because intelligence can be imperfect.
I do not want to accept a world where these crazed rulers have nuclear weapons in hand. 3/
I do not want to accept a world where these crazed rulers have nuclear weapons in hand. 3/
LinkedIn isn’t the only option for remote work anymore.
Refer 10 sites offering $2,500/month opportunities.
[Mandatory Bookmark]
Refer 10 sites offering $2,500/month opportunities.
[Mandatory Bookmark]
1. FlexJobs
A leading platform for remote job listings, FlexJobs offers over 50 categories of pre-screened positions, ensuring quality and legitimacy. The site charges a nominal subscription fee, which is often outweighed by the value of the jobs available, ranging from freelance to full-time roles.
A leading platform for remote job listings, FlexJobs offers over 50 categories of pre-screened positions, ensuring quality and legitimacy. The site charges a nominal subscription fee, which is often outweighed by the value of the jobs available, ranging from freelance to full-time roles.
2. We Work Remotely
This site is one of the largest remote work communities, featuring a wide range of job categories such as programming, design, and customer service. It connects over 130,000 users monthly with telecommuting opportunities and allows users to sign up for job alerts.
This site is one of the largest remote work communities, featuring a wide range of job categories such as programming, design, and customer service. It connects over 130,000 users monthly with telecommuting opportunities and allows users to sign up for job alerts.
🧵New research just dropped and it challenges almost everything the culture wants you to believe about boys who grow up with violent fathers.
The headline finding is the one nobody wants to say out loud: Most boys who watch their fathers be violent do NOT become violent themselves. The intergenerational transmission story is far more complicated than the experts admit.
Boys across four countries were interviewed. They were not passive victims absorbing dad's behavior. They were moral agents making real decisions under terrible pressure.
During the siege of Mariupol, people were hiding from russia’s attacks in basements for weeks.
Kateryna Savenko kept track of her life in a diary, until a russian shell murdered her💔
This diary is now a harrowing reminder of what she and other people had to endure🧵
Kateryna Savenko kept track of her life in a diary, until a russian shell murdered her💔
This diary is now a harrowing reminder of what she and other people had to endure🧵
New patient story.
This one will challenge everything you think you know about medicine.
Bill is 62.
6 years ago (left picture), his doctors told him:
“Go home and enjoy whatever time you have left. There is nothing more we can do.”
He just went snowshoeing.
🧵
This one will challenge everything you think you know about medicine.
Bill is 62.
6 years ago (left picture), his doctors told him:
“Go home and enjoy whatever time you have left. There is nothing more we can do.”
He just went snowshoeing.
🧵
At 56, he was:
• Wheelchair bound
• Functionally quadriplegic
• 320 lbs
• On endless medications
Not one condition. Multiple complex and debilitating diagnoses. 👇
• Wheelchair bound
• Functionally quadriplegic
• 320 lbs
• On endless medications
Not one condition. Multiple complex and debilitating diagnoses. 👇
Diagnoses:
• Myasthenia gravis
• Dilated cardiomyopathy (heart failure with EF 30%)
• Arrhythmias (Atrial fibrillation and ventricular tachycardia)
• Pulmonary embolism
• Antiphospholipid syndrome
• POTS
Seen by multiple specialists at a top academic center.
• Myasthenia gravis
• Dilated cardiomyopathy (heart failure with EF 30%)
• Arrhythmias (Atrial fibrillation and ventricular tachycardia)
• Pulmonary embolism
• Antiphospholipid syndrome
• POTS
Seen by multiple specialists at a top academic center.
@DAGToddBlanche Why did you sideline @EdMartinDOJ ? We The People want to know? If he wasn’t following the archaic rules at DOJ, it’s because they breed corruption! I’m a victim of the Justice Department! See below:
I have had my discrimination, retaliation, hostile work environment, and constructive discharge lawsuit stonewalled for 13+ years, since I filed the complaint! I was a dedicated and highly decorated GS-15 Agent until I reported it!
The timeline and the two individuals who destroyed my career were part of an Andy McCabe systemic corruption cabal! I have lost everything and the facts + the timeline show clear progression of the retaliation and hostile work environment with broken laws & policies!
1/21 🧵 You might think from Part 1 that I consider Trump a geopolitical genius—a secret mastermind who single-handedly hatched this global transformation. Don’t worry: I absolutely do not.
2/21 He doesn’t act out of his own erratic genius. He is simply the perfect executor. A vain, unscrupulous, and easily manipulated front man who portrays himself as a doer, but in reality is merely following a prewritten script.
3/21 His true motivation remains maximizing his own wealth, as well as that of his family and peers. Whether through direct deals or insider bets on Polymarket or Crypto, he cashes in while the real architects work behind the scenes to reshape the world.
THREAD 🧵
Indian Military preparedness post Op Sindoor
India's military is undergoing its most radical transformation in decades following the intense 88-hour "Operation Sindoor" in May 2025. From sweeping structural reforms to prepping for a potential "Sindoor 2.0," here is a deep dive into how India is rewriting its war doctrine. 👇🏼⬇️
1/11
Indian Military preparedness post Op Sindoor
India's military is undergoing its most radical transformation in decades following the intense 88-hour "Operation Sindoor" in May 2025. From sweeping structural reforms to prepping for a potential "Sindoor 2.0," here is a deep dive into how India is rewriting its war doctrine. 👇🏼⬇️
1/11
In May 2025, India launched cross-border strikes against 9 terror camps following the Pahalgam attack. It triggered the first-ever drone war between nuclear-armed states, exposing a critical "velocity gap" in India's fragmented decision-making process.
2/11
2/11
To fix command bottlenecks, India declared 2025 the 'Year of Reforms' and is currently racing to operationalize Integrated Theatre Commands before Chief of Defence Staff Gen. Anil Chauhan retires in May 2026. The Western Theatre Command in Jaipur will specifically handle the Pakistan frontier.
3/11
3/11
I love the US, and NYC, but coming back from five weeks in Japan/Korea can be so demoralizing.
The E train from Jamaica to Port Authority was a mess. Filthy, depressing, and a minefield of possible problems. The car I was in had at least six guys in various states of distress. I sat next to one, a clearly mentally compromised man, muttering to himself, who made it clear he didn't like me being so close, but I bet he wasn't having a bad day.
He wasn't because he was drugged into lethargy, but you never really can tell, and you always risk a miscalculation.
I'm a pretty large guy and I've spent a lot of time around people like this, so I wasn't worried, but I felt bad for the women on there, some with kids, who have to play a far riskier game when riding the subway.
Sure, the odds of something bad happening are small, but they should be zero, and they could be, if we only enforced the rules.
The E train from Jamaica to Port Authority was a mess. Filthy, depressing, and a minefield of possible problems. The car I was in had at least six guys in various states of distress. I sat next to one, a clearly mentally compromised man, muttering to himself, who made it clear he didn't like me being so close, but I bet he wasn't having a bad day.
He wasn't because he was drugged into lethargy, but you never really can tell, and you always risk a miscalculation.
I'm a pretty large guy and I've spent a lot of time around people like this, so I wasn't worried, but I felt bad for the women on there, some with kids, who have to play a far riskier game when riding the subway.
Sure, the odds of something bad happening are small, but they should be zero, and they could be, if we only enforced the rules.
The only open seats were next to this man, and I got on with a young latino women with heavy bags also coming from JFK. She waited until I sat next to the man, before sitting next to me, using me as a shield. Made sense, and partly why I sat so close to him. You could see the wheels spinning in her mind, figuring out if it was "worth it'
This isn't a new thing, and isn't only about Japan. I've written about it for over a decade, including this piece from three years ago after coming back from Bulgaria!
walkingtheworld.substack.com/p/why-the-us-c…
walkingtheworld.substack.com/p/why-the-us-c…
