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In 1985, Coca-Cola made a move so risky that:
• 8 out of 10 people in blind tests said they preferred the new taste
• 400,000+ people called or wrote letters to complain
• Coke received more than 1,500 angry calls per day after launch
A product that “tested better” almost destroyed a 100-year-old empire.
And from that disaster came one of the most powerful branding lessons in history.
Here’s the “Broken Brand Principle”
Bookmark and retweet this thread to revisit it later
• 8 out of 10 people in blind tests said they preferred the new taste
• 400,000+ people called or wrote letters to complain
• Coke received more than 1,500 angry calls per day after launch
A product that “tested better” almost destroyed a 100-year-old empire.
And from that disaster came one of the most powerful branding lessons in history.
Here’s the “Broken Brand Principle”
Bookmark and retweet this thread to revisit it later
Early 1980s.
Pepsi was winning taste tests.
Ads showed people blindly choosing Pepsi over Coke.
Young consumers saw Pepsi as cooler, modern, energetic.
Coca-Cola felt… old.
So the board did what every scared company does when it starts losing relevance.
They attacked the product.
New formula.
Sweeter taste.
Updated packaging.
Fresh positioning.
Internally, it was a party.
Executives were celebrating.
Focus groups were positive.
Blind tests said: this is the future.
On paper, they were right.
In reality, they were blind.
Pepsi was winning taste tests.
Ads showed people blindly choosing Pepsi over Coke.
Young consumers saw Pepsi as cooler, modern, energetic.
Coca-Cola felt… old.
So the board did what every scared company does when it starts losing relevance.
They attacked the product.
New formula.
Sweeter taste.
Updated packaging.
Fresh positioning.
Internally, it was a party.
Executives were celebrating.
Focus groups were positive.
Blind tests said: this is the future.
On paper, they were right.
In reality, they were blind.
The day New Coke hit the shelves, something strange happened.
People didn’t just dislike it.
They took it personally.
Phone lines crashed with complaints.
Letters arrived by the thousands.
Some people drove across state lines to hoard the old Coke.
Collectors started stocking the “original” like gold.
Restaurants got yelled at.
Shopkeepers were abused for not having “real Coke”.
One line kept appearing over and over in those letters:
“You broke the only brand I trust.”
Think about that.
They didn’t say, “You changed the taste.”
They said, “You broke the brand.”
The problem wasn’t the sugar.
It was the soul.
People didn’t just dislike it.
They took it personally.
Phone lines crashed with complaints.
Letters arrived by the thousands.
Some people drove across state lines to hoard the old Coke.
Collectors started stocking the “original” like gold.
Restaurants got yelled at.
Shopkeepers were abused for not having “real Coke”.
One line kept appearing over and over in those letters:
“You broke the only brand I trust.”
Think about that.
They didn’t say, “You changed the taste.”
They said, “You broke the brand.”
The problem wasn’t the sugar.
It was the soul.
1).
Mrs. Martha, after all, topic of Barbary pirates [1] [2] [3] is not passed over in silence. „The Barbary Corsairs” (1890), a book [4] [5] [6] by Stanley Edward Lane-Poole (1854–1931) [7]
[1] en.wikipedia.org/wiki/Barbary_c…
[2] fr.wikipedia.org/wiki/Barbaresq…
[3] en.wikipedia.org/wiki/Barbary_W… x.com/MartaAnnaCzech…
Mrs. Martha, after all, topic of Barbary pirates [1] [2] [3] is not passed over in silence. „The Barbary Corsairs” (1890), a book [4] [5] [6] by Stanley Edward Lane-Poole (1854–1931) [7]
[1] en.wikipedia.org/wiki/Barbary_c…
[2] fr.wikipedia.org/wiki/Barbaresq…
[3] en.wikipedia.org/wiki/Barbary_W… x.com/MartaAnnaCzech…
2).
[4] amazon.pl/Barbary-Corsai…
[5] dn790000.ca.archive.org/0/items/storyo…
[6] gutenberg.org/files/22169/22…
[7] en.wikipedia.org/wiki/Stanley_L…
[4] amazon.pl/Barbary-Corsai…
[5] dn790000.ca.archive.org/0/items/storyo…
[6] gutenberg.org/files/22169/22…
[7] en.wikipedia.org/wiki/Stanley_L…
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🔴Pfizer’s mRNA flu jab flops
ANALYSIS: Pfizer’s mRNA flu shot was supposed to revive confidence in the platform. Instead, its own trial results reinforce the view that mRNA is still nowhere near ready for prime time.
FULL STORY 👇👇
@RobertKennedyJr @VPrasadMDMPH
@newstart_2024 @RobSchneider
ANALYSIS: Pfizer’s mRNA flu shot was supposed to revive confidence in the platform. Instead, its own trial results reinforce the view that mRNA is still nowhere near ready for prime time.
FULL STORY 👇👇
@RobertKennedyJr @VPrasadMDMPH
@newstart_2024 @RobSchneider
A major new trial of @pfizer's mRNA flu shot has landed — and despite flattering headlines, it is nowhere near the breakthrough the company hoped for.
The phase 3 study, published in the @NEJM
-57 cases of influenza-like illness in the mRNA group versus 87 in the comparator group (traditional flu shot, not saline placebo), producing a relative efficacy of 35%.
The absolute difference was tiny: 0.63% of the mRNA group developed symptoms compared with 0.95% of those who received the traditional vaccine.
(0.32% abs difference)
NNV: >300 people would need to be vaccinated to prevent a single mild, self-limiting illness
nejm.org/doi/full/10.10…
The phase 3 study, published in the @NEJM
-57 cases of influenza-like illness in the mRNA group versus 87 in the comparator group (traditional flu shot, not saline placebo), producing a relative efficacy of 35%.
The absolute difference was tiny: 0.63% of the mRNA group developed symptoms compared with 0.95% of those who received the traditional vaccine.
(0.32% abs difference)
NNV: >300 people would need to be vaccinated to prevent a single mild, self-limiting illness
nejm.org/doi/full/10.10…
The trial’s primary efficacy claim came mostly from cases adjudicated by @pfizer's own central laboratory using Pfizer’s own lab assay — the same structure used in the company’s early Covid trials.
Put simply, it's a manufacturer-funded trial, written largely by Pfizer employees & finds its best efficacy in the endpoint that requires all samples to be shipped to a Pfizer-run central lab for adjudication.
@IamBrookJackson @Jikkyleaks
Put simply, it's a manufacturer-funded trial, written largely by Pfizer employees & finds its best efficacy in the endpoint that requires all samples to be shipped to a Pfizer-run central lab for adjudication.
@IamBrookJackson @Jikkyleaks
1/ Although JPMs supply predictions are totally comical, there will be SIGNIFICANT supply growth in the Atlantic. This is huge for #tankers ton mile demand as all marginal Atlantic production must ship to Asia where the marginal barrel will be consumed.
2/ Only 42 of then global 105MMbpd of oil production is exported by sea. The rest is piped or consumed regionally. Although the 1MMbpd is only a 1% increase in global oil supply, its a 2.5%+ increase to seaborne traded volumes.
3/ And the 2.5% represents a much larger increase in shipping demand due to the distance the marginal barrels will travel vs current trade with most of the words seaborne crude traveling much shorter distances to Asia and Europe currently.
Burn!
WARNING: LANGUAGE and not my words: Republican Lavern Spicer didn't mince words in her letter to former First Lady Michelle Obama:
"Dear Michelle Obama.
Let me school your miserable muthafuckin ass since you can’t seem to remember how blessed you are.
You are married to
WARNING: LANGUAGE and not my words: Republican Lavern Spicer didn't mince words in her letter to former First Lady Michelle Obama:
"Dear Michelle Obama.
Let me school your miserable muthafuckin ass since you can’t seem to remember how blessed you are.
You are married to
the first Black president in American history.
You are the first Black First Lady in American history.
Because of that, you and Barack left the White House richer than when yall slithered into it.
Because of that, your Black ass got a multi-million-dollar book deal.
You are the first Black First Lady in American history.
Because of that, you and Barack left the White House richer than when yall slithered into it.
Because of that, your Black ass got a multi-million-dollar book deal.
Because of that, you and your FAKE ASS HUSBAND walked away with a $60 million Netflix deal.
Because of that, yall own mansions.
Because of that, yall own beachfront property.
Because of that, yalls kids and grandkids are set for life.
Because of that, yall own mansions.
Because of that, yall own beachfront property.
Because of that, yalls kids and grandkids are set for life.
Colab is available in VS code!
wut
wut
like wut?
i need to try this one out
i need to try this one out
okay, so you can just leech on google's compute using VS code? how can they afford this?
Cold outreach is a game of luck.
I booked a meeting from a cold email last week and had the meeting today.
Here’s what happened:
I booked a meeting from a cold email last week and had the meeting today.
Here’s what happened:
The sequence
1. Saw the company on a partners website
2. Sent an email to the decision maker (I thought)
3. He went to our site looking for an integration
4. Saw we had it, forwarded my email
5. The real decision maker replied
(keep reading to learn how to create sales luck)
1. Saw the company on a partners website
2. Sent an email to the decision maker (I thought)
3. He went to our site looking for an integration
4. Saw we had it, forwarded my email
5. The real decision maker replied
(keep reading to learn how to create sales luck)
The 4 types of luck in sales
1. Random luck - right place, right time
2. Hustle luck - doing more of what works
3. Expert luck - build your reputation
4. Magnetic luck - opportunities find you
My example above is hustle luck.
Here's how to get lucky... (in sales):
1. Random luck - right place, right time
2. Hustle luck - doing more of what works
3. Expert luck - build your reputation
4. Magnetic luck - opportunities find you
My example above is hustle luck.
Here's how to get lucky... (in sales):
1/ The NHS clinical trial of puberty blockers has now been approved and will start recruiting patients. The full trial protocol and a simplified study description are available here. kcl.ac.uk/research/pathw…
2/ I discussed the ethics of a puberty blockers trial in a thread and a Substack. None of the concerns I raised have been answered in the trial protocol.
x.com/justdad7/statu…
justdad7180.substack.com/p/the-ethics-o…
x.com/justdad7/statu…
justdad7180.substack.com/p/the-ethics-o…
3/ Marcus Evans and Susan Evans, two of the original Tavistock clinic whistleblowers, have sent an open letter to health secretary Wes Streeting arguing that the study is poorly designed and risks causing serious harm to children. open.substack.com/pub/marcusevan…
Someone asked me to do a comparison of capabilities between F-35A and JAS-39E Gripen. A ton of material is classified but I will do my best here.
In short, Gripen is not even in the same class as F-35A. It isn't awful, but it is not a competitor with F-35.
In short, Gripen is not even in the same class as F-35A. It isn't awful, but it is not a competitor with F-35.
Let's start with one of the greatest advantages of the Gripen: its electronic warfare systems. The Gripen has a relatively robust signal receiver network across the aircraft, with several antennas capable of electronic attack, such as the wingtip pods and external jammers.
The Gripen's wingtip pods provide an uncommon capability called "crosseye jamming." Crosseye jamming can create a positional false target in the horizontal or vertical plane, rather than just range.
The Candace Owens vs. Macron Lawsuit — A Complete Collapse in Real Time, a thread:🧵
If you are wondering why Candace seems to have completely lost her mind, it is because she probably has due to this lawsuit that is meticulous and devastating for her.
If you want to read the full article, check it out here on my Substack:
open.substack.com/pub/gbnt1952/p…
If you want to read the full article, check it out here on my Substack:
open.substack.com/pub/gbnt1952/p…
The lawsuit the Macrons just dropped on Candace Owens is not a “case.”
It’s a public execution with footnotes.
If you think this is about politics, you haven’t read the filings.
This is a clinic on what happens when someone mistakes YouTube engagement for reality.
It’s a public execution with footnotes.
If you think this is about politics, you haven’t read the filings.
This is a clinic on what happens when someone mistakes YouTube engagement for reality.
the system card is much less polished this time.
- the text feels first-draft-y in places
- no pretty professional document-prep (e.g. table formatting, etc.)
- many figures have first-draft feel (e.g bad font sizes)
why the rush? and what other corners were cut?
- the text feels first-draft-y in places
- no pretty professional document-prep (e.g. table formatting, etc.)
- many figures have first-draft feel (e.g bad font sizes)
why the rush? and what other corners were cut?
also this admission that they didnt actually follow the RSP is concerning
this paragraph reads to me like an engineer wrote "it's probably CBRN-4 but the definition is too vague to be sure" and then an exec rewrote it to say "it's not CBRN-4* (probly)"
ive been that engineer
this paragraph reads to me like an engineer wrote "it's probably CBRN-4 but the definition is too vague to be sure" and then an exec rewrote it to say "it's not CBRN-4* (probly)"
ive been that engineer
they also seem not to know what steganographic reasoning means or how to test for it
it's nothing to do with not using natural language, and simply redoing posttraining would not destroy the ability to read the hidden signals. those signals are built on patterns from pretraining
it's nothing to do with not using natural language, and simply redoing posttraining would not destroy the ability to read the hidden signals. those signals are built on patterns from pretraining
#GeraldsDevotional
The World Will Celebrate Prematurely
The World Will Celebrate Prematurely
This is the theme that the Lord placed on my heart as He woke me up early this morning. It was the theme of how this world of darkness would begin to celebrate because they will think that they have won. They will think that they can fully implement their evil plans to control
and eliminate what God had started (His kingdom and His church). But Jesus says that the world’s celebration will be premature because He has already overcome them.
When I got up to read this, Jesus describes it in detail in John chapter 16. He had just finished telling His
When I got up to read this, Jesus describes it in detail in John chapter 16. He had just finished telling His
