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Strategy is a coherent plan to achieve a goal that will lead to significant positive change #FutureSync20 
Tactical vs strategic: a tactical solution focuses on a single pain point or stage in the user journey. A strategic solution targets multiple issues, across multiple journey stages. This is the key to focus and leverage - maximum impact for the resources you devote to it
Strategy - done well - unlocks lots of great stuff 1/4
1. Good strategy helps us make decisions
1. Good strategy helps us make decisions
