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Two very, very important releases to server-side #GoogleTagManager. One of them is arguably *the most important* update to the platform in a long, long, time, and the other opens up a myriad of use cases for data enrichment at scale.
Read on!
Read on!
First, we have ASYNCHRONOUS VARIABLES and PROMISES.
In short, you can use *variables* to run asynchronous operations (such as send HTTP requests or communicate with BigQuery), and anything the variable is attached to *will wait for it to complete*.
simoahava.com/analytics/asyn…
In short, you can use *variables* to run asynchronous operations (such as send HTTP requests or communicate with BigQuery), and anything the variable is attached to *will wait for it to complete*.
simoahava.com/analytics/asyn…
This is so useful, as it lets you do complex enrichment / API chaining without having to create custom clients or tags!
The new Promise API can be used to add this functionality to your template code, BUT: the send*, BigQuery, and Firestore APIs are automatically "promisified"!
The new Promise API can be used to add this functionality to your template code, BUT: the send*, BigQuery, and Firestore APIs are automatically "promisified"!
It’s here, it’s here!
SERVER-SIDE TAGGING
#GoogleTagManager
The new Server container is now in public beta. You can create a new container in the Admin section of any Google Tag Manager account you have access to.
My guide:
simoahava.com/analytics/serv…
#measure
THREAD 1/11
SERVER-SIDE TAGGING
#GoogleTagManager
The new Server container is now in public beta. You can create a new container in the Admin section of any Google Tag Manager account you have access to.
My guide:
simoahava.com/analytics/serv…
#measure
THREAD 1/11
Server-side tagging is (for now) a @GCPcloud managed environment, which serves as a server-side proxy for all your analytics, marketing, and advertising needs.
See this video for a walkthrough of how to set it up:
#measure
THREAD 2/11
See this video for a walkthrough of how to set it up:
#measure
THREAD 2/11
With Server-side tagging you're looking at lots of benefits for your data pipeline; two in particular:
1. You *own* the proxy. Anything that passes through can be thoroughly assessed, validated, and dispatched OR purged by you.
simoahava.com/gtm-tips/build…
#measure
THREAD 3/11
1. You *own* the proxy. Anything that passes through can be thoroughly assessed, validated, and dispatched OR purged by you.
simoahava.com/gtm-tips/build…
#measure
THREAD 3/11
