Discover and read the best of Twitter Threads about #measure

Most recents (6)

Guy's really onto something here.

'#DataDriven' contains a bunch of assumptions worth challenging, not least that #data is not #truth - it is only what you #choose or are able to #measure.

And, as well as being a way to avoid thinking - just set your #OKRs (or increasingly...
...pick your training dataset & model) and iterate until something breaks - '#DataDriven' is an insidious way to avoid #accountability: "We're just doing what the data says!"

Of course, the flipside of that is there is then no excuse NOT to be #transparent; why hide the data...
...if your contention is that it represents 'the #truth'?

Maybe Mr Cummings et al. should beware what they wish for, as - far from building #trust - systematically concealing #evidence tends to have the opposite effect.

If you think about it.
Read 3 tweets
1/x Quoting

Dr John Lee, former prof pathology & pathologist

“...up to 60% of people apparently #never #exposed to Covid-19 still had #T_cells that reacted to virus — suggesting that you might not need to have had this virus to have protection from it”

spectator.co.uk/article/the-co…
2/x “...But #T_cell responses are #harder to #measure than #antibodies

#Swedish study of #’Covid deaths’ #Outside_Hospitals found only 15% died as a direct result of virus. For most, there were other factors

So #far_from_clear that Covid #deaths are > than a #bad_flu_season
3/x “..the number of cases of virus in different countries ...there is so little correlation with actions they took

...#absence of any #viral_impact from worldwide experiments of #crowded_BLM_marches

But there is, as yet, #NO_second_wave in #hospital_admissions, here or abroad”
Read 4 tweets
It’s here, it’s here!

SERVER-SIDE TAGGING

#GoogleTagManager

The new Server container is now in public beta. You can create a new container in the Admin section of any Google Tag Manager account you have access to.

My guide:
simoahava.com/analytics/serv…

#measure

THREAD 1/11
Server-side tagging is (for now) a @GCPcloud managed environment, which serves as a server-side proxy for all your analytics, marketing, and advertising needs.

See this video for a walkthrough of how to set it up:



#measure

THREAD 2/11
With Server-side tagging you're looking at lots of benefits for your data pipeline; two in particular:

1. You *own* the proxy. Anything that passes through can be thoroughly assessed, validated, and dispatched OR purged by you.

simoahava.com/gtm-tips/build…

#measure

THREAD 3/11
Read 11 tweets
April 24, 2020, World Economic Forum, Jennifer Morgan, Exec. Director of #Greenpeace International, priming populace for Fourth Industrial Revolution &
#NewDealForNature.

#Fascism as opportunity/turning point.

#WEF #COVID19 #4IR #Nature4Sale
-"The next pandemic"
-"[It] is going to last"

22nd: "We have to be able to move forward [] because the pandemic is going to last. It’s not going to be over quickly."

24th: "... we create a world that is also able to efficiently & effectively address the next pandemic ..."
Morgan: "To kickstart a solution, we must recognize that the primary focus on short-term growth & #GDP is misplaced... Not only is GDP an outdated way of #measuring economic performance... it is harmful. GDP fails to #measure... if we are living within our planetary boundaries."
Read 11 tweets
Have you ever calculated the sample size for an #abtest and come up with a sample size that is bigger than you can ever practically get?

Does this mean you shouldn't run the test?

No!

A paper thread for #MarketingAcad #EconTwitter #Measure #epitwitter 1/17
@marketsensi and I thought about this and came to the conclusion that the standard hypothesis test used to analyze A/B tests doesn’t fit well with the marketing problem that we are usually trying to solve.
2/17
Hypothesis tests are used by academics who want to find small effects with high confidence, but in marketing we care about the big effects. Big effects are where the profit comes from!
3/17
Read 17 tweets
1/ It takes people, tools and execution to create a new product and bring it to life. Here’s a shoutout to a few products and services that have been tremendously helpful to @MarieProkopets and I as we’ve built @usefyi 🙏. producthunt.com/posts/fyi
2/ We used @typeform to create a half dozen surveys that helped us learn everything we possibly could about how people use documents. These surveys helped us learn what problems to solve with @usefyi. @DOkuniev and @robert22munoz, you two have built a beautiful, useful product!
3/ @Calendly helped us easily schedule meetings for @usefyi customer interviews so we had less back and forth emails about finding the best time and best way to chat.
Read 11 tweets

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