Hey #activists & #nonprofits!!
"A 21-second video shared by the Trump War Room Twitter account featured the dramatic scene from Marvel's 'Avengers: Endgame' in which supervillain Thanos ..."
A 20 second (!!) video + pop culture.
You doing that?
washingtonpost.com/nation/2019/12…
Actually, I'll answer my own question: No. You're probably not.
The right has gotten better at digital strategy + psychographics.
#NatSec #DataScience
The left? Not so much. I lead a digital marketing firm & I regularly give talks about how to leverage pop culture for #SocialGood. Why? Because that's where the people are.
brightsightgroup.com/p/twanna-hines…
And, if we want to reduce HIV infections, keep abortion safe and legal, grant everyone access to healthy #SexEd, etc., you've gotta go reach people where they actually are. Watching TV. Going to movies. Downloading podcasts. Fucking around on Facebook. Etc.
If you work at a #socialjustice nonprofit, or know someone who does, get in touch!
linkedin.com/pulse/run-sht-…
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