I'm betting that in 2 years, #2019nC0V #coronavirus will have gone from epidemic to pandemic to endemic. statnews.com/2020/02/04/two… We'll be asking patients if they've had their #influenza #flushot & coronavirus #vaccine. Here's hoping #vaccine hesitancy/skepticism abates.
We can't keep a country on lockdown forever. #2019nCoV #coronavirus will eventually spread. We need to figure out how to get people to trust #vaccines STAT. #vaccineswork #2019nCoV #coronavirus #CoronavirusOutbreak
How we frame messages about #vaccination is really important. pediatrics.aappublications.org/content/133/4/… Such messaging can backfire if too aggressive. Communication needs to be tailored to specific groups. #2019nCoV #coronavirus #CoronavirusOutbreak
Predictors of #vaccinehesistancy #antivaxx? Hierarchical (vs egalitarian) worldview, i.e. dominance of some people over others. psycnet.apa.org/fulltext/2017-… #2019nCoV #coronavirus #CoronavirusOutbreak
Predictors of #vaccinehesistancy #antivaxx? Free-market ideology. psycnet.apa.org/fulltext/2017-… #2019nCoV #coronavirus #CoronavirusOutbreak
Predictors of #vaccinehesistancy #antivaxx? #Conspiracy thinking. Vested interests. Expression of personal identity (e.g. contrarian, rebel, freethinker). #2019nCoV #coronavirus #CoronavirusOutbreak psycnet.apa.org/fulltext/2017-…
Predictors of #vaccinehesistancy #antivaxx? Need to communicate membership in a certain social group. People want to feel accepted, not rejected, by their community. psycnet.apa.org/fulltext/2017-… #2019nCoV #coronavirus #CoronavirusOutbreak
Predictors of #vaccinehesistancy #antivaxx? Anxieties, fears, phobias. psycnet.apa.org/fulltext/2017-… #2019nCoV #coronavirus #CoronavirusOutbreak
Just explaining the science may not work. It's not persuasive in the face of these psychological factors. psycnet.apa.org/fulltext/2017-… #2019nCoV #coronavirus #CoronavirusOutbreak
"If people are motivated to reject a scientific message, then continually presenting the scientific message represents a misunderstanding of what is causing the incomprehension" psycnet.apa.org/fulltext/2017-… #2019nCoV #coronavirus #CoronavirusOutbreak
#JiuJitsu persuasion: "Rather than taking on people’s surface attitudes directly (which causes people to tune out or rebel), ... tailor the message so that it aligns with that motivation." psycnet.apa.org/fulltext/2017-… #2019nCoV #coronavirus #CoronavirusOutbreak
We should be emphasizing not only public health benefits of #vaccines & other #coronavirus control measures, but also: patriotism (protecting your country), need to fit in, shared identity & more. psycnet.apa.org/fulltext/2017-… #2019nCoV #CoronavirusOutbreak
"science communicator has to resist temptation to debate ideas...rather than focusing on shadow argument that remains unspoken...tremendous challenge particularly for scientists who...see evidence as route to opinion change." psycnet.apa.org/fulltext/2017-… #2019nCoV #CoronavirusOutbreak
Share this Scrolly Tale with your friends.
A Scrolly Tale is a new way to read Twitter threads with a more visually immersive experience.
Discover more beautiful Scrolly Tales like this.