One of my biggest gripes is when I hear people say “my executives just don’t get it.”
Maybe you’re not communicating it well? Maybe you’re not telling the story that’s valuable to them?
As #prodmgmt and #UX people we empathize with our customers all day. Why not our execs?
The biggest question I get asked every week is “how do I get my execs on board with doing great #prodmgmt?”
And when I say how, everyone goes “no, not like that.”
🤔 /1
It’s funny because when I first started as a consultant I used to rant about executives just not “getting it.”
And everyone cheered.
You know what? I was really bad then at getting executives to adopt good practices and listen to me.
Guess what changed? It wasn’t them. /2
This isn’t from me just consulting. I’ve coached hundreds of prodmgrs on telling their story.
One woman knew what she was building was not valuable - couldn’t get her mgrs to listen. We refined her approach. They canceled her project. she’s now a director choosing what to work on
It’s definitely not easy. Interpersonal relationships and communication is not easy.
And there will always be assholes that won’t listen.
But stereotyping all execs seems not to be the way to address this.
And hey, this is just my free advice for today. You do you. 🤷♀️
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