1/ Founder Puzzles. Cover Stories. Part IV. Content plays
No hidden, deep, profound, insightful commentary here with this frame.
The image says what it is supposed to say.
Content plays are my favorite startups. Absurdly difficult to get right. Obscenely profitable if you do
2/ Done right, I believe content is one of the strongest export products of any country.
If you look at our music, art, opinions, literature, theater, and documentary scene you would be surprised by the diversity of material and depth of our talent.
3/ We once said the same thing about our technology industry.
Content is going to be bigger, better and richer.
But its not for everyone.
Those of us who get it right are going to do very well. Those of us who don’t are going to lose their shirts.
4/ The old way of doing content, the way we learned in school, is dead.
We have witnessed the many sad funerals in print. There will be more to follow.
The new world of content is a mix of reach, traffic, reader experience and technology. You need all 4 to make it work
5/ How do you go about to model content revenues? What does that involve?
If you sat down to enumerate content revenue streams, it would take you hours to list all of them down.
Just because you can list them down, doesn’t mean that you can make them work.
6/ Content in the new world is not about editorial integrity, authority or word count.
It is about understanding your audience, the context and language they want and giving it to them.
It is about freshness, acceptable quality, wit with a cutting edge, traffic and virality
7/ The new kids on the block get it. Some of them have already figured it out. The rest are on their way.
They are creative. They understand traffic. They get technology. They are broke and hungry.
They are going to eat our collective lunch.
8/ But making a content play work on Excel is just as hard as it is to make it work in real life.
You would be surprised at the number of pivots it take to finally find a recipe that begins to pay your bills.
The magic words. Dimes on a dollar. You can figure it out.
9/ Print is dead. It has been dead for a while, but we didn’t notice it. So is news in the form it exists today.
If you are still hanging in these two spaces, get out.
10/ Founder Puzzles. Cover Stories. Part IV. Content plays
#founders #startups #finance #modeling #founderfinance #financialmodeling
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