.@Google eyes India’s @sharechatapp as #Microsoft goes after #TikTok in the US — here’s why it makes sense
businessinsider.in/tech/apps/news…
By @pabsgill
➡️Global tech giants are on the hunt for the next big social network. #Facebook has rolled out #InstagramReels and #Microsoft is looking to get its hands on the real deal by acquiring #TikTok’s US business.
➡️ Meanwhile, in India, @Google is trying to finally get a piece of pie by investing in the country’s home-grown social networking platform,@sharechatapp.
Neither Google nor ShareChat have commented on the claims that the companies are in the preliminary stages of negotiations.
❓ShareChat is a social networking platform, which, within itself, has a TikTok alternative — called Moj — that has gained traction since the ban on Chinese apps was announced in India.
“This will enable Google to have a shot at its social networking ambitions but as of now...
... we see it as a strategic investment if it happens,” said counterpoint analyst Tarun Pathak.
The investment would not just give Google an opportunity to make headway in the social networking game, but also allow it to leverage ShareChat’s vernacular content.
➡️The Indian social network is currently the fastest growing local language social media platform in India with support for 14 Indian languages and more than 60 million active users.
➡️Investing in #ShareChat fits in perfectly with #Google wanting a piece of the pie in India’s rising digital adoption.
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