Thread by @SBI_Media

Games of Brands

Games and marketing may sound strange, but they’re actually a ‘perfect match’.

As digital media technology continues to push the boundaries of innovations, culture, business and the attitude of consumers to brands, we more than ever before, need to be willing to step into new territories,

try fun and interesting ideas in order to increase our results and return on investments (ROI).

Now, have you ever noticed that good marketing content has become a lot more engaging lately? It’s almost as if we’re not only looking at content, we’re experiencing it, and it’s all thanks to the rise of gamification in marketing.

Games bring fun and enjoyment to users, plain and simple. Whether it be to relieve stress or as a form of escapism, games are a form of entertainment that speaks to the very fabric of humanity. As social creatures, we are deeply driven to adventure, achievement and triumph.

All of which can be reached within the safety and accessibility of a game. In short, games allow people to have fun, and fun is marketable.

So, for those that are still on the fence or just completely in the dark on the benefits of enhancing your next campaign with gamification, below is a list of some of the stronger qualities Gamification can provide.

1. Fun & Engagement: The qualities of 'Fun' and 'Engaging' associated with games can help to create a positive outlook towards the brand associated with the game. Giving users an outlet to feel accomplishment and earn rewards, thus, reflecting well on any and all related parties.

2. Wider Market Reach: Games are multi-generational and appeal to young and old alike. If a business is looking for a way to appeal to consumers of all ages, games are currently the most accessible stream to reach such a wide network of demographics.

So, whichever target market a business is aiming for is well within the reach of Gamification.

3. Top of Mind Awareness: Gamified marketing can influence buyer behaviour; consumers find themselves shopping for a product associated with the brand in the gamified marketing campaign and are more likely to purchase the marketed brand due to brand recall.

4. Community Based: Consumers today want to do business with brands that they know and trust. When a consumer is able to engage with a brand and other users through a game, this registers with the social drive within most consumers and, in turn,

creates a positive community outlook towards the brand.

5. Replay Value and Increase Purchase Intent:
Gamification has replay value; users wish to earn a prize as opposed to simply being offered one at the end of a video,

whether it be users trying to beat their own/other’s high scores or attempting to win bigger and better rewards, games are known to excite consumers and prompt them into returning via rewards for their play.

If you want your brand to last the test of time, you have to keep up with your customer's expectations. Many customers value enjoyable experiences, which is as important as the product itself. It’s up to you to deliver those experiences in your marketing campaign.

Users/customers have fun interacting with their favorite brands, companies increase customer engagement.

Everybody wins.

To learn more about how you can embrace digital transformation for your brand and business, talk to us, we are just one email away.

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