1/ Thanks for having me to #EUInfluencer to talk about trends emerging from digital communication, corona and the latest EU policies!
Here are a few thoughts 👇
2/ While digital has changed political communication, it is important to remember the communication objectives remain the same:
📰 Media attention
📢 Messaging
🤝 Mobilisation
🙋 reaching people
🌐 Building networks and communities
3/ Digital has changed is the communications environment.
📺 New channels, like blogs and social media influencers
🌀 New conventions, like a 24 hr cycle of content production
💰 Costs of participation down
📊 New measures and metrics
🛠️ New tools for connecting
4/ The coronavirus is accelerating the transformation:
We see some trends emerging - more empathetic communication, increasing relevance of digital methods, more green conversations, direct citizen engagement, etc.
5/ And alongside all this, a range of EU policy responses changing the dynamic. Here are a few to watch:
💶 #EUbudget
🙋 #NextGenerationEU
🌱 #EUGreenDeal
🤖 #DigitalEU
🌍 #EUintheWorld
Check out #SOTEU for more:
ec.europa.eu/soteu2020
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