Thread by @BirinderNarang

1/ Grassroots Canadian Impact

Been feeling a bit demoralized lately (as my tweets likely indicate).

This beacon of light is rejuvenating.

Here's a summary of our massively successful @ThisisOursShotCA campaign that has helped us be #TogetherAgain

Thank you.
#COVID19
#cdnpoli

2/ Townhalls

We hosted 8 @thisisourshotca Townhalls with 7 influential hosts & 30 leading national medical experts along with many partner townhalls.

Total of 4.2 Million impressions with 3.1 Million views on @Meta answering common questions & doing some quality myth busting.

3/ Power of the People

We were supported by the amazing Dr. @wick_22 as one of our leading ambassadors and true Canadian Icon @VancityReynolds to help launch & support the campaign.

Along w/ other amazing Canadians such as @SarahMcLachlan @MichaelBuble @Cmdr_Hadfield & more

4/ Reducing Barriers

Part of our mission was always to reduce barriers, meet people where they were at & we were able to support 130+ pop-up Vaccination Clinics nationally.

Specifically targeting lower income, refugee, ethnic, Indigenous and urban youth based communities.

5/ T-Shirts

We started this as a T-shirt campaign & witnessed it blossom into so much more.

We sold >65,000 shirts (in over 30 languages) & donated $111,000 to @KidsHelpPhone yesterday to help support mental health.

Big shoutout to @anumationart for your awesome contribution!

6/ Social Media

Some metrics for both @thisisourshotca & the Rewards for Change campaign are below.

Impressions:
@Facebook: 122 Million
@YouTube: 31 Million
@Twitter: 8 Million
@TikTokCanada: 1.1 Million

Total reach close to 30 Million.
🤯🤯🤯

7/ Social & Earned TV/Print Media

463 traditional media stories
>291 Million earned media impressions
1,686 earned social media stories
>15 Million earned social media impressions

All networks mainstream, ethnic, radio, TV.

We were there & consistently driven by facts.

8/ Overall Impact

~30% of Canadians became more willing to take vaccines over the last 6 months.

2.3 Canadians influenced by the campaign

1/3 ranked vaccine confidence messaging/incentives as #1 reason they changed their minds.

90% of that change from @thisisourshotca

9/ We Saved Lives

Look at the amount of morbidity & mortality in under-vaccinated populations globally.

Our campaign was transformative & saved many Canadian lives.

An ambitious collaboration between grassroots medical activists, influencers, community leaders + corporations.

10/ Thankful

All of us were brought together by our dedication to service, humanity & compassion.

Countless hours on Zoom, the phone, Whatsapp, discussing & understanding data.

All in between our clinical/personal responsibilities.

It took a village & we're forever grateful.