We hosted 8 @thisisourshotca Townhalls with 7 influential hosts & 30 leading national medical experts along with many partner townhalls.
Total of 4.2 Million impressions with 3.1 Million views on @Meta answering common questions & doing some quality myth busting.
3/ Power of the People
We were supported by the amazing Dr. @wick_22 as one of our leading ambassadors and true Canadian Icon @VancityReynolds to help launch & support the campaign.
Part of our mission was always to reduce barriers, meet people where they were at & we were able to support 130+ pop-up Vaccination Clinics nationally.
Specifically targeting lower income, refugee, ethnic, Indigenous and urban youth based communities.
5/ T-Shirts
We started this as a T-shirt campaign & witnessed it blossom into so much more.
We sold >65,000 shirts (in over 30 languages) & donated $111,000 to @KidsHelpPhone yesterday to help support mental health.
Big shoutout to @anumationart for your awesome contribution!
6/ Social Media
Some metrics for both @thisisourshotca & the Rewards for Change campaign are below.