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Dec 23, 2021, 18 tweets

Egypt plans to dominate African sports and become a world class destination for sports events 🇪🇬

Lets talk:

- The crowded Cairo problem
- The new Capital
- Their Olympic Games City
- World Cup 2030 and Olympic 2032 goals
- Sports tourism potential

[THREAD] ⬇️
#ThursdayThoughts

There are 104 million Egyptians and most of them live in cities along the Nile river with Cairo being its most populous and crowded City. Cairo itself has a population density of 19,376 people per square kilometer.

Simply put, there are just too many people living in one area.

To address this problem, the Egyptian government has taken the decision to build a New Administrative Capital approximately 45km east of Cairo, on part of the desert equal to the size of Singapore.

It is expected to cost about $40bn and consist of 21 residential districts

Its downtown is to have skyscrapers, including the Oblisco Capitale that is designed in the form of a Pharaonic obelisk and will stand at a height of 1,000 meters, becoming the tallest in the world; and the Iconic Tower, which is the tallest in Africa.

The city will also have a central park, artificial lakes, about 2,000 educational institutions, a technology and innovation park, 663 hospitals and clinics, 1,250 mosques and churches, a 90,000-seat stadium, 40,000 hotel rooms, a major theme park four times the size of Disneyland

The new capital will have two massive sports centers. Sports City to the north is the first with a number of outdoor fields and a large indoor hall. The venue already hosted a major event with the World Men's Handball Championship that took place in January this year

To the south is an even bigger sports complex

The Egypt International Olympic City is a gigantic facility and is being built with the future in mind.

Egypt is planning to bid to host the 2030 World Cup and become the first African country to host an Olympic Games in 2032.

Constructed on area that is 118,865 square metres, it will include a 93,440 seater stadium, two indoor stadiums, training pitches, team sports halls, an Olympic complexes for tennis, squash, aquatics, equestrian, as well as administrative, cultural and hospitality buildings.

The goal is to become the go-to African country for major sporting events and increase the sports tourism component in the GDP of the country.

Over 80% of tourists who visit Egypt come for leisure activities and the view is to make sports a key revenue generator.

On 22 February 2020, Egypt held the second Pyramids Half Marathon sponsored by the Ministry of Tourism and the Ministry of Sport. This event is one of a series of sports events which focuses on tourism at the country’s archaeological sites under the slogan ‘race through history’.

Egypt hosted 61 official tournaments during 2019, in which more than 100,000 participants from 94 countries participated. In 2020, Egypt hosted 11 world and regional championships and in 2021, they were set to host 31 regional and international tournaments

In 2019, Egypt ranked 38 out of 90 countries on the index for global sporting impact issued by Sportcal, and came in 56th position among the 205 countries in the International Sports Index issued by Live Football Tickets.

6 cities come in first place at the level of Africa and the Arab world and ranked 72 globally out of 608 cities around the world. Egypt came in 29th place out of 140 countries in the global index for the availability of huge stadiums with a capacity of 20,000 seats or more.

Egypt’s young population is rapidly growing. Adolescents (aged 10-19) are around 17 million, representing approximately 19 percent of the total population. Together with youth in the age group 20-24 years, an additional 9 million, they represent almost one third of the population

Knowing this, the Ministry of State for Youth and Sports was heavily involved in the planning of the two sports centers in the new capital with the view to providing the youth with a way to address inclusion and enhance the life skills of marginalized boys and girls

Egypt is planning well ahead of their peers and they have identified sport as a key driver towards achieving their goal to be a dominant player not just on the sporting front but economically as well.

That concludes this week's #ThursdayThoughts piece which also happens to be the last one for the year.

You can read the full unabridged version on the website ⬇️
cashnsport.com/post/egypt-s-q…

Cheers, enjoy the festive and stay safe out there

PS, if youre seeing my work for the first time, hit the follow button, I drop 3 sports business related threads a week and a podcast as well.

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