There are 104 million Egyptians and most of them live in cities along the Nile river with Cairo being its most populous and crowded City. Cairo itself has a population density of 19,376 people per square kilometer.
Simply put, there are just too many people living in one area.
To address this problem, the Egyptian government has taken the decision to build a New Administrative Capital approximately 45km east of Cairo, on part of the desert equal to the size of Singapore.
It is expected to cost about $40bn and consist of 21 residential districts
Its downtown is to have skyscrapers, including the Oblisco Capitale that is designed in the form of a Pharaonic obelisk and will stand at a height of 1,000 meters, becoming the tallest in the world; and the Iconic Tower, which is the tallest in Africa.
The city will also have a central park, artificial lakes, about 2,000 educational institutions, a technology and innovation park, 663 hospitals and clinics, 1,250 mosques and churches, a 90,000-seat stadium, 40,000 hotel rooms, a major theme park four times the size of Disneyland
The new capital will have two massive sports centers. Sports City to the north is the first with a number of outdoor fields and a large indoor hall. The venue already hosted a major event with the World Men's Handball Championship that took place in January this year
To the south is an even bigger sports complex
The Egypt International Olympic City is a gigantic facility and is being built with the future in mind.
Egypt is planning to bid to host the 2030 World Cup and become the first African country to host an Olympic Games in 2032.
Constructed on area that is 118,865 square metres, it will include a 93,440 seater stadium, two indoor stadiums, training pitches, team sports halls, an Olympic complexes for tennis, squash, aquatics, equestrian, as well as administrative, cultural and hospitality buildings.
The goal is to become the go-to African country for major sporting events and increase the sports tourism component in the GDP of the country.
Over 80% of tourists who visit Egypt come for leisure activities and the view is to make sports a key revenue generator.
On 22 February 2020, Egypt held the second Pyramids Half Marathon sponsored by the Ministry of Tourism and the Ministry of Sport. This event is one of a series of sports events which focuses on tourism at the country’s archaeological sites under the slogan ‘race through history’.
Egypt hosted 61 official tournaments during 2019, in which more than 100,000 participants from 94 countries participated. In 2020, Egypt hosted 11 world and regional championships and in 2021, they were set to host 31 regional and international tournaments
In 2019, Egypt ranked 38 out of 90 countries on the index for global sporting impact issued by Sportcal, and came in 56th position among the 205 countries in the International Sports Index issued by Live Football Tickets.
6 cities come in first place at the level of Africa and the Arab world and ranked 72 globally out of 608 cities around the world. Egypt came in 29th place out of 140 countries in the global index for the availability of huge stadiums with a capacity of 20,000 seats or more.
Egypt’s young population is rapidly growing. Adolescents (aged 10-19) are around 17 million, representing approximately 19 percent of the total population. Together with youth in the age group 20-24 years, an additional 9 million, they represent almost one third of the population
Knowing this, the Ministry of State for Youth and Sports was heavily involved in the planning of the two sports centers in the new capital with the view to providing the youth with a way to address inclusion and enhance the life skills of marginalized boys and girls
Egypt is planning well ahead of their peers and they have identified sport as a key driver towards achieving their goal to be a dominant player not just on the sporting front but economically as well.
That concludes this week's #ThursdayThoughts piece which also happens to be the last one for the year.
On January 4, 2022, YouTubers and influencers Logan Paul, who is American, and KSI, who is British announced on a live Instagram feed that they had founded a new drinks company known as Prime Hydration
So who are these guys and why do they matter?
We'll start with Logan. He has about 98 million followers across his social networks - over 23 million subscribers on YouTube - and has ranked on the Forbes list for the highest paid YouTube creators in 2017, 2018, and 2021
- SA tourism mandate & performance
- Did Rwanda make money from Arsenal and PSG deals
- Cost compared to other deals
- Breaking down each year of the deal
- Key leverage rights
THREAD
The furore surrounding the proposed sleeve sponsorship of the English Premier League (EPL) football club Tottenham Hotspur (Spurs) by South Africa Tourism (SAT) is still raging.
There are many parts to this but we'll concentrate on the SA Tourism mandate and the deal
SAT is the official marketing agency of the National Department of Tourism. It's mandate is the effective marketing of South Africa as a domestic and international tourist destination.
They identify target markets for growth and have global offices from which they operate
Juventus handed a 15 point deduction and directors banned
Club found to have falsely inflated the value of players and misrepresented losses. Last year's financials showed losses of €254 million, the highest ever in Italian football.
The most cited example in the reported 42 suspicious Juve transfers being looked at by the FIGC is last year's deal between the 36-time Italian champions and Barcelona which saw Miralem Pjanic move to Catalonia and Arthur Melo go the other way.
Arthur was valued at €72 million and Pjanic €60 million, but even though nowhere near that amount of cash was paid both clubs could immediately book the values of the sales on their balance sheets.
20-25% of all new gym memberships are signed in January but almost all of the newbies fall off the wagon, making established gym companies highly profitable.
This is the business of fitness and nutrition 🏃♂️💪
THREAD 🔽
When it comes to attendance, stats show that gym memberships have increased over the years. In South Africa, for example, the number of Virgin Active gym memberships has grown from 497,000 in December 2021 to 587,000 in October 2022.
📸 Virgin Active Year To Date Membership
Virgin has 236 clubs in eight countries including Italy, the UK, Australia, Singapore and Thailand. It boasts approximately 905,000 adult members, with 66% of those based in South Africa. It has approximately 133 gyms across the country.
In November 2022 alone, hesgoal.com had over 100 million site visits 😳 then it was shut down ❌
Illegal sports streaming is made up of many complex layers and broadcasters are trying their hardest to fight back.
But is this a battle they can win?
THREAD ⬇️
A study conducted by the Digital Citizens Alliance estimated that illegal streaming costs the sports industry $3.3-billion a year. This figure includes not only lost revenue from advertisers and subscriptions, but also the cost of producing and airing the sports events themselves
Another study, conducted by the Sports Video Group, found that illegal streaming cost the sports industry $1.5-billion in lost revenue in 2018. This study did not take into account the cost of producing the events or other potential losses.
The history
The money and Mayweather contract
The other promoter
The postponement
THREAD 🧵
I begin this with full disclosure.
I am not affiliated in any way with the tournament, the King, Floyd Mayweather or the event organisers.
This thread was compiled through independent research as well as through my sources in sports business.
Let's go..
The late Isilo Samabandla, King Goodwill Zwelithini kaBhekuzulu, had a dream of "seeing the youth involved in social cohesion programs to empower the youth.
He had intended to create a boxing tournament in KZN and was involved in the design of the Bayede Championship belt