Why #Cardano isn't Sexy (and that's a good thing) -
How being boring can make you rich
[1/ A Thread]
[2/ Background]
A few years ago, I became a ghostwriter, and very quickly I learned there were 2 types of them:
Those who earn pennies and write fun things like novels, and those who earn a fortune by writing complex instruction manuals that nobody reads
Boring is profitable!
[3/ Boring Investments]
The same principle applies to investing. People often invest as a status symbol or to be considered part of the in-crowd
Is $TSLA really that far ahead of the competition to be worth basically the whole car industry, or is it just really good branding?
[4/ The Dangers of Hype]
Assuming you're not the sexiest company out there, you're bound by reality - you can't overleverage yourself, you have to deliver on promises regularly, etc.
Hype companies don't need to deliver results until the hype dies and the bill comes
[5/ #Cardano isn't sexy]
Let's face it, our leader looks like this, in what universe is this sexy? 👇
Neither is peer review, decentralization or meticulous care to prepare for upcoming global regulation - that's boring, but it attracts the right #CardanoCommunity
[6/ The Unique #CardanoCommunity]
We've all heard the meme "I'm just in it for the tech, not here for the $" - yeah right!🤣
That said, in as much as is possible, $ADA's unsexiness brings people who self select into the project, who are less driven to instant results
[8/ Mainstream Adoption]
According to Pew Research, only 16% of people in the US have invested in crypto, and I'd guess most of them are via apps like Robinhood, as well as being a much lower % in other countries
Normal people see crypto as a scam, not somewhere to invest
[8/ Real word Uses]
Charles has made a point of saying he wants the $ADA ecosystem to focus on real-world applications, like identity management systems, microloans, government & logistics infrastructure, etc.
Unsexy as that may be, it would have instant adoption as it's useful
[9/ Market Penetration]
Who cares what blockchain has what % when there's still over 84% of people to onboard?
Do you know how Coke measures its market penetration, as everyone already drinks them?
Share of throat, as in what % of liquid that people consume is theirs
[10/ Throat Share on the Blockchain]
What we should be looking for is not market cap appreciation because there's a sick new PFP #CNFT collection on $ADA
No, what we should do is look at what percentage of people's economic life can be run better on #Cardano than elsewhere
[11/ Unsexiness & Adoption]
While the average person doesn't care about peer review, decentralization or regulatory oversight (if it doesn't translate to better UX), governments and corporations certainly care
And they can drive billions of users to it, even if they're unaware
[12/ #Cardano as an underbelly]
Did you know that over 1 in 16 websites run on AWS servers? Do most people even know what AWS is or do they care? It's Amazon's most profitable niche!
In time, people will interact with $ADA without knowing, it'll be like a blockchain AWS.
[12/ Conclusion]
Every aspect of your economic life is up for grabs -banking, investing, identity management, etc- and in aggregate this is HUGE
$ADA has all the cards necessary to gobble huge swathes of this, but we need to focus on usefulness to everyday life, instead of hype
[13/ Addendum]
A Software Engineer friend of mine (@Toca_Jaime) pointed out that I didn't mention $ADA's native language of Haskell
Haskell is said to be cumbersome, complicated and boring, but it is used by financial entities, governments, etc as it's secure and functional
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