1/ How to use the Pains & Gains exercise to better understand your market. 🧵
#marketing #emailmarketing #coldemail #coldemailing
2/ Pains:
spend 3 minutes creating bullet points on your market and your market pains
(it's important to note: these are NOT your personal pains)
3/ Come up with as many bullet points as possible:
(1) what problems are they having?
(2) what challenges are they having?
(3) what's stressing them out?
4/ Gains:
spend 3 minutes writing down the 'positive results of dealing with you' and your products/services.
5/ Consider these:
(1) emotional gains
(2) physical real-world gains
6/ Check out the Ex. Below:
7/ The closer you get to understanding your market, the better your chances of catching a lead.
Happy cold emailing!
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