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I don’t publish content on Twitter anymore. You can still get it on my newsletter: https://t.co/VQXEeTr2jg

Jan 25, 2023, 9 tweets

Add videos to your Google Business Profile, and you will capture searchers’ attention, increase engagement on your Profile, and drive more business. 🚀

They now play automatically when scrolling the Maps app!

Here are 7 ideas for your next GBP video 🧵

#seo #localseo

1. Why choose your company?

Get on camera! Showing the face(s) behind your company is a powerful tactic to help prospective customers connect with your businesses and choose it over another.

2. Services

Show your team in action performing the services that your prospects are looking for. When they see you doing the exact thing they’re looking for, it can help drive additional conversions from your Google Business Profile.

3. Products

Does your business sell products? Make a quick review video for some of your hottest products.

4. Tour/What to expect

If your business has a physical space, do a quick video walkthrough. What is the process when a customer comes in? What can customers expect when they come to you?

5. A day in the life

Show your prospects business-as-usual: customers getting services done, enjoying themselves, and employees at work. Give prospective customers a sense of your business.

6. Customer video testimonials

A brilliant way to drive more leads/conversions is to have your customers record a short video testimonial.

These videos are gold on your GBP, but I couldn't find a Profile with video testimonials! 😱

Here's an example of what you could post:

7. Frequently asked questions

Do you get asked the same questions over and over? Record a video answering them! This is even more powerful than the Q&A section of your Profile because:
1⃣ it’s more visible
2⃣ it’s more digestible for the viewer

Which video type was your favorite?

Have you seen any other types of video on Google Business Profiles?

Let me know! 👇

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