Get on camera! Showing the face(s) behind your company is a powerful tactic to help prospective customers connect with your businesses and choose it over another.
2. Services
Show your team in action performing the services that your prospects are looking for. When they see you doing the exact thing they’re looking for, it can help drive additional conversions from your Google Business Profile.
3. Products
Does your business sell products? Make a quick review video for some of your hottest products.
4. Tour/What to expect
If your business has a physical space, do a quick video walkthrough. What is the process when a customer comes in? What can customers expect when they come to you?
5. A day in the life
Show your prospects business-as-usual: customers getting services done, enjoying themselves, and employees at work. Give prospective customers a sense of your business.
6. Customer video testimonials
A brilliant way to drive more leads/conversions is to have your customers record a short video testimonial.
These videos are gold on your GBP, but I couldn't find a Profile with video testimonials! 😱
Here's an example of what you could post:
7. Frequently asked questions
Do you get asked the same questions over and over? Record a video answering them! This is even more powerful than the Q&A section of your Profile because:
1⃣ it’s more visible
2⃣ it’s more digestible for the viewer
Which video type was your favorite?
Have you seen any other types of video on Google Business Profiles?
Let me know! 👇
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Removing negative reviews is difficult, but you can make the most of them by responding properly. Here's how:
1️⃣ Empathize with the customer.
2️⃣ Thank the customer for their feedback.
3️⃣ Take the convo offline & offer a solution.
Let's take a closer look 🧵
#seo #localseo
1️⃣ Take a moment to say sorry.
It is important to empathize and let your customers know that you genuinely care about their experiences.
Remember, you're not only writing this response for the person that left the review, but also for potential customers reading your reviews.
2️⃣ Thank your customers.
Don’t forget to sincerely thank your customers for taking the time to write a review. This is a great way to establish a sense of trust and rapport with them.
I found a business that was ranking very well for "Invisalign" in a wide radius (see map in previous tweet), even though their Google Business Profile was hot garbage.
🔸 No reviews
🔸 Wrong primary category
🔸 No additional categories
🔸 No services
🔸 No keywords in biz name
So what's the deal? How are they ranking so well?
The deal, folks, is their website.
Almost every page, title, header, and paragraph had to do with their primary target keyword: INVISALIGN