1/ People don’t desire products, they desire feelings that products give them.
A few thoughts 👇
2/ Years ago, I was waiting in line at a paddle sports shop.
People were renting kayaks and canoes and getting fitted for life jackets. It was a brilliant, sunny day and the air buzzed with excitement.
3/ On the back wall, I noticed a framed print that read:
“We don’t sell boats. We sell time on the water.”
Clever — and true. Very few people care about hull design or reinforced resin paddles. They want to soak up a summer afternoon. Spend time with people they love.