1/ @CathieDWood wrote a thoughtful letter on why should stay public. Here's a quick walkthrough of a valuation of its #EV business, even though the #autonomous opportunity could dwarf its pure hardware business, which @TashaARK explains.
2/ ARK's research: by early 2020s there should be 17M EVs sold globally.
Why? Due to battery cost declines EVs will be cheaper than gas car, easy choice for the end consumer.
3/ Tesla may be on track to have ~17% of unit market share of EVs globally in 2018, (higher revenue share):
Tesla 220k EVs in 2018, global forecast calls for 1.9M plug in vehicles, 70% of which should be BEV. 1.9M * .7 = 1.3M ev-volumes.com/country/total-…
220k/1.3M = ~17%
4/ Now let's assume that over the next 5 years Tesla loses 7% market share to competitors. That gives them a 10% market share in 2023 or 1.7M EVs.
At an ASP of $50k, 2023 revenue = $85B
5/ Take your choice of teardown electrek.co/2018/07/16/tes… or look at the white paper above on declining battery costs and we put gross margin at 30%.
$85B * .3 = $25.5B
6/ Let's put SG&A comparable to BMW's at 10% of revenue
$85B * .1 = $8.5B
R&D to sales also at 10% = $8.5B
$25.5B - 8.5B - 8.5B = $8.5B in operating income
7/ BMW's EBITDA margin is 16.5%, but say Tesla's is only 12%
2/One instructive analogy could be a Hollywood Studio vs Amazon Prime.
Hollywood studio needs hits b/c that's its whole business. Looks at Amazon Prime spending as irrational on cost per viewership. But Prime is part of a suite of services.
3/If Prime video content attracts and retains marginal customers across its entire suite of services, which extend far beyond video streaming, then Amazon’s content spend—seemingly unprofitable from a Hollywood mogul’s perspective—is entirely rational.
The University of Michigan Consumer Sentiment Survey asks: Do you think the next 12 months or so will be a good time or a bad time to buy a new vehicle?
More people than ever said "Bad Time" going all the way back to 1961.
2/But automakers claim demand is strong and point to low inventory on dealer lots.
But is inventory on dealer lots? How much inventory is in people's driveways after buying a car to avoid public transport during COVID?
3/As semiconductors arrive, can selling a low number of cars quickly be linearly extrapolated to selling a high number of cars quickly?
There is also a shift in consumer preference towards electric vehicles. Will the incremental buyer want a gas-powered vehicle or an EV?