Bill Gurley wrote an article in 20O3 which describes one of Airware's biggest problems: distribution. abovethecrowd.com/2003/02/10/sof… Assuming OEM's will adopt your platform is a very low probability bet.
"More venture funded businesses die of indigestion than they do starvation" applies to Airware. The best founder's know how to focus. It's what you don't m do as much as what you do that matters. Ty Webb: "Be the ball Danny." Don't get distracted. Focus. google.com/amp/s/techcrun…
People have seen the "OEM adopts someone's platform" movie as often as people have seen The Jerk or Caddyshack. People know how those movies end. The scarce factor in business today is increasingly distribution. Airware didn't have distribution and that was one fatal mistake.
@bgurley and I talked a lot about the "software in a box" business model starting as early as 1999. One reason for the high cash burn during the Internet bubble was that people did not have cost effective product distribution. That and a lot of stupid spending (eg Launch parties)
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