We launched Let's Build a Zoo last Friday on Steam and Epic. It's been a pretty bonkers week, and the game has broken even already which is extremely pleasant!!
So in classic Mike Rose fashion, let's delve into LOADSA NUMBERS:
In the first 7 days we've sold 32k units, which translates to nearly $500k in revenue
This roughly matches what my expectations for the game were, and it means that all dev costs have been recouped, and the future for the game (and loads of further updates!) has been secured YEY
According to current numbers that are floating around the orifices of the Game Dev Internet, it's likely we'll now see roughly $700k in PC revenue in month one, and $1.5m in year 1. With the plans we have for future updates + the high user rating, I feel confident we'll hit that!
No More Robots is 🎂4 years old🎂, so it's time for a thread of *LOVELY NUMBERS*:
- $12m in revenue during last 12 months
- More than 800,000 units sold
- More than 4 million people played our games
- Split pretty dang evenly across PC + all console platforms
Look at this graph
Here's the batshit thing: We didn't release a single new game in the last 12 months
Those numbers have come from bringing our existing games to new platforms, getting lovely deals for our games, and being Very Good at slowly but surely discounting our games incrementally deeper
Year 5 is going to be pretty release heavy, with all of the following games on the way:
- Let's Build a Zoo
- Not Tonight 2
- Heist Simulator
- Fashion Police Squad
- TombStar
- Several others we haven't announced yet 👀
I wish that popular video game websites, with active comments sections, would spend more time educating their gamer audience, and jumping in when they inevitably spout stupid opinions
I know we should be "ignoring the comments", but the problem is we just let this stuff fester
"Ignoring the comments" is exactly why so many gamers now have such ill informed opinions about games, and how games are made.
They know very little, but they continuously spout garbage, and teach other, younger gamers tons of bad "facts". And no-one does anything about it
I know challenging your (anonymous) audience can feel like wading into thick treacle that is also on fire
but the thing is, if you show your audience that they can't just spout garbage in the chat without backing it up, they'll eventually learn not to do it so much!
Over the last 9 months, we've put multiple games out on the Nintendo eShop. I'd heard beforehand that the eShop can be tricky, so I was excited to see what worked, and what didn't.
Here's what I found. LOOONG THREAD TIME:
First off, before I really get into it:
1. I won't be giving any specific sales figures, as I don't want to upset anyone, but I'll try to be as useful as possible
2. This isn't really going to be a "eShop is good/bad" thread. You can make your own mind up from my findings
The main reason I wanna do this thread is because quite frankly, I don't think there's enough information out there about the eShop, and how you should be looking to make your game sell
So hopefully this thread can help some devs who are looking to put their games on there soon!