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Strategi + Bisnis @Strategi_Bisnis
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Ranking jumlah subscribers youtuber papan atas Indonesia :

Atta Halilintar : 8.2 juta
Ria Ricis : 7.7 jt
Raditya Dika : 5.4 jt
Gen Halilintar : 4.9 jt
Official Sabyan : 4.6 jt
Jess No Limit : 4.3 jt

Atta dan Ria Ricis sangat fenomenal. Milioner2 muda.
Keluarga Gen Halilintar ini juga ajaib. Kalau saja gen super mereka bisa dikloning.....

Ibu mereka bernama Geni Halilintar. Dari pakanbaru.

Keluarga Halilintar benar2 unik dan mind-blowing. Salut.
Estimasi pemghasilan atta halilintar dari youtube mungkin sekitar Rp 500 jutaan per bulan. Ria Ricis sekitar Rp 250 jutaan per bulan.

Wajar kalau atta sanggup beli rumah di Pondok Indah. Cash.

Ria Ricis jg barusan beli rumah gede banget.

YOUTUBE lebih hebat dari TV. BOOM.
Dari perspektif marketing, apa yg dilakukan atta dan ria ricis ini brilian. Yakni ciptakan konten2 yg disukai target market anda.

Sebagian orang mungkin sama sekali nggak suka dg konten mrka. Ya no problem. Krn mrka ini memang bukan target market para youtubers tsb.
Pelajaran kunci : fokus pada target market yg ingin Anda bidik. Ciptakan sesuatu yg disukai target market tsb.

Lalu abaikan suara2 nyinyir atau haters. Sebab suara2 katrok ini mmang bkn target market yg bs hasilkan profit.

Fokus pd target market yg bs hasilkan miliaran.
Para youtubers itu mungkin punya para haters atau yg suka nyinyirin.

Tapi hampir pasti para haters itu emang bukan target marketnya.

Sepanjang audience yg jd target marketnya suka, youtubers itu tetap bisa tertawa terbahak2 sambil hasilkan ratusan juta/bulan.
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