This thread summaries it based on expert evidence given to the courts.
This is how they set out to steal our democratic process:
The Leave campaign found new ways to manipulate data.
is more significant. A key finding in an LSE report showed that 54% of ppl saw the ref as the most important vote in a generation (81% put it in the top 3).
Exploiting such factors was pivotal to Leave's victory.
had already ‘liked’ Eurosceptic pages on FB.
This 2nd group, known as the ‘persuadables’, comprised of ppl FB had identified as having the same demo features as the core audience.
details, which would also populate VL’s database.
so that ads or messages that failed to convince enough readers to move to the next step were re-worked or changed entirely until a success threshold was reached ( this is aka the ‘conversion rate’).
former were served more ‘demonstrative’ ads, the latter reacted better to ads that appealed to their curiosity in weighing the arguments e.g. ‘is this a good idea?’ or ‘do you want to know more?’
usually have any interest in politics.
on 23 June 2016 to vote in the ref.
Remain reached their spending cap by the last few days.
People were conned into believing made up claims up until & including polling day.