Thread by @Convrocks

Hej folks, let me offer the community a neverending thread with personal feedbacks and a fresh dive into how to grow a business from scratch | low-budget & zero experience needed

#buildingit #fromscratch #crushingit

1- Fine tune, always, all the time

Views < Traffic
Traffic < Engagement
Engagement < Interaction

If you're in for the win: make interactions happen (feedback, email address, order...)

2- Optimizing the sales funnel is a neverending process that starts now

Go with several ideas to check and test them one by one

3- Something that worked for others might not work for you

Different customers, different countries, different behaviors

Find your own tricks

4- Popular myth: my product will please EVERYONE

C'mon, 'everyone' means:
- Different kind of people
- Different tribes
- Different Budgets
- Different needs
- Different visions of the future

and therefore...

5- Find your niche... Or several niches

It's easier to rule a small kingdom rather than conquering the whole world

6- Competition: you found "the perfect idea" no one had thought about before

WAIT

Chances are you just haven't identified them yet,
or they will appear sooner than you think

7- Ideas: many people are feared like hell to share "the idea"

Major mistake:
- ideas are free, they don't need you/us
- ideas have no boundaries, you can't even protect them (think patent)
- sharing the same idea with someone else doesn't mean you will get the same result

8- There is something more important than ideas, it's called...

EXECUTION

Period.

9- There is no grey zone in #GDPR: respect people's privacy

It takes way more time to destroy an image than building one...

10- Which means whatever you do to make it grow...

PROTECT YOUR BRAND

11- Making big moves (or thinking so) thanks to growth hacking is nice, but be sure that you're not taking any risks with the brand's image,

whatever you do to grow, always...

12- PROTECT YOUR BRAND

13- You're not building a business,

YOU'RE BUILDING A BRAND

14- Building a business = short term
Building a brand = long term

Guess which one wins in the long term?

15- Before launching: stay as long as you can into the shadow,

it's much more comfortable building with no public pressure over the shoulders,
in some time, you'll pay to get more privacy and less of this pressure

16- There are 2 reasons why people will buy from you (whatever the product or service):
- you help them reach their dreams
- you are solving stg they can't solve on their own

2 reasons, no more!

Fulfill the blanks & you will sell forever (whatever you sell)

#crushingit

17- The market: start small

Not 1000,
not 100,
not 1,

Start with 1 customer, find & understand the reasons why he spent his hard earned cash, then move to the 2nd one...

18- ... And while moving to the 2nd customer, don't forget the 1st one,

Of course, it's less expensive to make the 1st one happy with a new product/service again than chasing new ones, but more important...

19- You're playing the long term (the BRAND, remember?)

20- 5% planning, 95% execution

Planning more means no move,
no move means no result,
there will be mistakes and it's ok,
mistakes are still better than getting no result,
at least, after doing them, YOU KNOW

21- You won't know everything and it's ok,

if you need answers, question your prospects,
THEY KNOW, not you (at least, not yet)

22- Not doing any kind of survey/market research is the best way to reassure yourself with YOUR OWN VISION of your product/service,

are you serving your own vision?

Search all you need about the market and customers BEFORE launching anything, it will save your cash (loads of)

23- Not everyone will enjoy you to succeed (even your closest friends),

it's ok to get advice from relatives and close friends, but they don't always have the best advice. In case you need some, search:
- mentors
- influencers
- people pushing strong in entrepreneurship

24- When in doubt, question THE MARKET

25- Have fun, ALWAYS,

entrepreneurship & building something from scratch is a marathon,
it's not comfortable for everyone, and there will be doubts, crisis & fears

26- Design: we get it, you're not a Photoshop junkie,

neither am I,

but when it comes to creating great visuals, @canva can do it for you,
social media banners, flyers and even resumes, Canva will help you design it appealing

27- SEO is nice but if you're starting in the area...

Don't expect a quick ROI on SEO from scratch

Which means having even a small budget for paid ads is NOT bad

28- If you're really tight on $$ and got no budget for sponsored contents, remember:

Smart comments on other people's contents is ALWAYS a smart move to show off yourself/your product (true whatever the media)

29- Are we talking about engagement?

This is it: ENGAGEMENT to get attention

@threadreaderapp

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