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Social Media Trends For 2019

I am sharing some data we use in Digital Nexus Interactive, our digital marketing consulting company for decision making on promotions, advertisements and extending our clients' reach on social media.

Remember how the other...
day I talked about Facebook? If you sell ANYTHING on social media,

You are going to love this.

I'll be posting some screenshots from our data report and all.

NOTE, these reports cost an arm and a leg, but hey we say we'll share, so we share.

Are you ready? Let's go there.
A chart showing the popularity & use rate of all the different social media platforms that exist (The one you haven't launched doesn't count 😀).

The grey bar is members they have signed up, the indigo bar is how many of those members use them.

All numbers do not include China.
You can see that worldwide, Facebook and YouTube dominate. For messaging. its Facebook Messenger & WhatsApp, incidentally owned by the same company.

Facebook is effectively the default hub for networking activities, YouTube for
entertainment & WhatsApp for peer-to-peer messaging
But let's come home to Nigeria. After all you sell here right?

So first of all. Nigeria is in the Top 50 countries for use of social media platforms (una dey burn data sha)

Here's a list that shows # of members and daily use by those members of these platforms.

(see last line)
So in Nigeria, FACEBOOK dominates for number of members & number of DAILY users.

They are followed by Facebook MESSENGER, then comes INSTAGRAM (Facebook is enjoying here o), then YOUTUBE, then WHATSAPP.

Infact, it shocked me that more people in Nigeria use YouTube than WhatsApp
Yes, it's a 1% difference but that 1% can represent millions of people.


Twitter and Snapchat bring up the rear.

Now as someone who installed Snapchat, didnt understand it and deleted, but who uses Twitter heavily, this one opened my eyes to start looking into Snapchat.
Now this screen will "burst your brain".

It shows how social influences commerce and selling via different age distributions.

Note the first set of numbers for 16-24 year olds? I was amazed. I teach my students to ignore that age group. NOT ANYMORE!

However, I am correct...
you can see from the table, the age group who purchase THE MOST are those aged 25 - 54.

If you've attended my ecommerce classes,remember how I talked about the "Rule of 25-55"?

Here it is in black and white.

For the 16-24 year olds, the trick is in finding something they want.
This age group is definitely what Kylie Jenner cracked, that's helped her build a billion dollar cosmetics brand.

Who will be Nigeria's version of a Kylie Jenner?

Regina Daniels maybe? She has the carriage, complexion and age for it. Whether she has the skills is another thing.
Motivation for using social Media (seen in the screen attached)

"Keeping in touch" however is reducing steadily over the years as reason for using social media & "find funny or entertaining content" is increasing,with the 16-24 age group saying its their major motivator the most
Social Media Use Segmentation

It's great that over 50% of people who use social media are predisposed to buying stuff, a.k.a. they do not mind seeing adverts.

On the flip side, what it means is about half of the time, your marketing message is falling on deaf ears.

So you...
if you're selling on social media,you need to actually do TWICE what you currently do - begging for RTs, blackmailing people to buy, looking for your employer on the TL, etc.

Of course dont do stupid shit. Just post about your business respectfully and in an entertaining manner
The people you're trying to sell to, who do they follow?

See here:

This will help you when you run paid campaigns on Facebook, Instagram and YouTube.

I'd love to share how to know exactly who to target in the ads, Don Jazzy or Kanayo O. Kanayo, but that's a trade secret 😉😀.
And who do 16-24 year olds follow?

See for yourself here.

Mirrors Nigeria's young people a lot.

The World is a country.
And here's what the reports recommends about Influencers:

"Despite this, traditional celebrity endorsements should not necessarily be abandoned totally for influencer marketing.

Brands dont automatically need an influencer strategy."

Take that Nigerian social media INFLUENZAS

Now for Social Media Reach:

"98% of digital consumers are using social media...


Mobiles are now the primary social device,as the importance of PC/laptops declines rapidly."

In other words if your business is not optimized for a mobile experience, you will die.

Just take a look at the numbers. Pay attention to Africa, SMH.

I love it! More attention will mean more engagement.
Average number of social media account held by internet users (see Middle East & Africa in the screenshot):

This means you cannot just sit down on one platform. If you want to grow/expand, you need to reach out to all platforms dominant in your country or countries of business.

% of internet users who are Social Video Viewers

Note the age distribution and see how it declines as the ages go up. Also Note the gender distribution.

Then tailor your video content accordingly.
Of course there's more, but "I am tayad".

What I have shared covers most of what you need to know already.

This data was gotten from a global sample size of 113,932. You can see how many people were polled from Nigeria in the screen below.

Now go use this.

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