I am sharing some data we use in Digital Nexus Interactive, our digital marketing consulting company for decision making on promotions, advertisements and extending our clients' reach on social media.
Remember how the other...
You are going to love this.
I'll be posting some screenshots from our data report and all.
NOTE, these reports cost an arm and a leg, but hey we say we'll share, so we share.
Are you ready? Let's go there.
Facebook is effectively the default hub for networking activities, YouTube for
entertainment & WhatsApp for peer-to-peer messaging
They are followed by Facebook MESSENGER, then comes INSTAGRAM (Facebook is enjoying here o), then YOUTUBE, then WHATSAPP.
Infact, it shocked me that more people in Nigeria use YouTube than WhatsApp
Twitter and Snapchat bring up the rear.
Now as someone who installed Snapchat, didnt understand it and deleted, but who uses Twitter heavily, this one opened my eyes to start looking into Snapchat.
If you've attended my ecommerce classes,remember how I talked about the "Rule of 25-55"?
Here it is in black and white.
For the 16-24 year olds, the trick is in finding something they want.
Who will be Nigeria's version of a Kylie Jenner?
Regina Daniels maybe? She has the carriage, complexion and age for it. Whether she has the skills is another thing.
Of course dont do stupid shit. Just post about your business respectfully and in an entertaining manner
Now for Social Media Reach:
"98% of digital consumers are using social media...
Mobiles are now the primary social device,as the importance of PC/laptops declines rapidly."
In other words if your business is not optimized for a mobile experience, you will die.