Scott Berkun Profile picture
Aug 6, 2019 12 tweets 3 min read Read on X
1. More than background, it's employment. It shows when designers have only had #design jobs, compared to those who have wider work experience: telemarketing, teaching calculus, bagging groceries... any other context. And it's never too late to get wider life/work experience.
2. The reason is design, as a worldview, is rarely at the center of how work is done. Designers who studied design and worked in design, usually enter the workforce baffled by how little anyone cares about design, even though that's the majority of work environments there are.
3. Designers with other experience, or who enter design thru an indirect path, aren't as surprised/upset about this. They knew it before they got deep, and they're often (not always) more pragmatic about being effective -willing to do "non-design" tasks that facilitate design.
4. An exception is industrial design programs, which seem to incorporate the idea that "designers must collaborate with other experts" by design (ha ha). That design ideas will be vetted by manufacturing experts, so it's a collaborative process. The ideas are just the beginning.
5. These are sweeping generalizations of course with exceptions everywhere. Which #twitter makes hard to avoid.

Yet, the folks I've seen be more productive/connected to teams are often ones w/ less pretense and often that's from design not being the only way they see the world.
6. I often hear a "why should i have to do X?" attitude about things I write about #design, and that's it in a nutshell. You don't have to do anything! But if you want Y, and don't get it easily, the only way it's going to happen is if you do something about it. That's just life.
7. There's something naive about becoming a designer, a profession with a LONG history of feeling ignored & undervalued, and being surprised. Or a failure of education & leaders to frame "the real life of designers." There are tons of ways to change this, but they're not free.
8. Pragmatically: it's never too late. Example: If u work with project managers all the time, find a way to volunteer to lead some kind of project. It will change your view of them and the world. Do some work where you're NOT the designer. Your perspective will improve.
9. If that terrifies you, that's exactly why you most need to do it. Your identity is too wrapped up in your job and it's holding you back from being a better designer.

Volunteer organizations always need people to help in various roles. It's an easy way to grow and be useful.
10. But the trap of "they don't get it" and "why don't they listen" without be willing to take any action puts you on the bitter path many designers have had for a long time: that we deserve better simply because we do. There's a chance they're right, but that's not enough.
11. If you work in a place that's great to be a designer in, that didn't happen by accident. Someone paved the way for you (find them and thank them). If you're in a place that isn't great, who is going to pave the way? It's probably you, or it's not going to happen.
12. I'm a true believer in the power designers have. But that belief is that this isn't magic. Workplaces are ppl. Ppl have culture. Culture changes, but someone has to lead the way & that's not about knowing more "design".

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More from @berkun

Sep 25
1. The main idea of Why Design Is Hard is that designers in organizations need to reframe the way we think about our work.

We have many valid complaints - but we have misplaced faith that complaining changes anything for anyone.

#designishard #ux #design Image
2. In a recent poll it was clear that the hard part of design work is RELATIONAL. It's not about our talents or skills.

We are in denial: we want to believe our creative ideas and smart opinions can conquer all. That's not how people in organizations behave. Image
3. Design, as a verb, requires power. If you are not the decision maker, you are an ADVISOR. You give advice and suggestions.

The DECIDER is actually the person who determines what the final design that ships is or is not. This is often a VP, a director or a team leader. Image
Read 6 tweets
Sep 15, 2021
Study decisions, not just ideas. It's decisions and the people who make them that define how ideas are evaluated.

If you only care about ideas you'll stay mystified and angry about why "the best" idea never gets chosen.

Study decisions. Learn how to influence them.
I've read many books on decision making but this one had the most powerful impact on me.

For the approach he takes alone, studying front line workers making life and death decisions, it's a worthy read.

Sources of Power, Gary Klein
Have you ever kept a decision journal? Here's how it works.

When you have a big decision:

1. Write down your thoughts about your options.
2. And your rationale for deciding.
3. Then decide.
4. Experience the outcome.
5. Review 1 & 2 - what can you learn now? write it down
Read 4 tweets
Jul 22, 2021
1. We have 5 basic senses - then why don't designers and experiences use all of them?

It's always fun to step back and ask this question, which often leads down the path to SMELL-O-VISION. Image
2. It sounds like a joke but Smell-O-Vision was one of many attempted innovations to improve the movie theater experience.

Like many attempted innovations, many approaches were tried. Some tried to pump in scents into the theaters, but the timing was a problem. Image
3. Others tried a simpler approach, using "scratch and sniff" cards - Instructions would appear on the screen telling you when to use which one. Clever. Image
Read 7 tweets
Jun 16, 2021
1. All of the ideas in How Design Makes The World are encapsulated in these four questions every product team should ask regularly. #design #ux #designmtw
2. Many projects have requirements, schedules and cool ideas, but forget to focus on improving something specific for real people. Or get lost along the way.

Good teams refresh the real goals often, like a lighthouse.
3. We're all prone to forgetting our biases and designing for ourselves.

If we don't go out of our way to study our customer's real needs, and how they differ from our own, we will fail them and possibly not even know until it's too late.
Read 7 tweets
May 13, 2021
1. Have you been frustrated by how little your coworkers understand about the value of what you do?

If you're a UX designer, you're an expert. But there's a trap in how this expertise is taught that works against you.

This thread explains what to do about it.
2. Design books/courses are design-centric, but the world isn't. Orgs are business, tech or mission centric. Collision-warning!

"I have to explain my value? And work uphill for respect?"

Yes. The sheer numbers make this likely! But do not despair.
3. We imagine our coworkers should *already know* about design. But how could that possibly happen? Who would have taught them?

We're trained with the presumption non-designers should magically know things - but is that how we approach designing products for people?
Read 11 tweets
Apr 27, 2021
If requirements define the problem, how can a designer succeed if the problems they are supposed to solve are poorly defined or the wrong ones?
If the person writing requirements knows nothing about good design, why would anyone expect good design to be a possible outcome?

It's like someone who has never cooked writing a recipe.
Requirements:

- car that goes 1000mph
- lasts 1000 years
- cures cancer
- creates world peace
- makes selfish people generous for 10mile radius
- easy to use
Read 4 tweets

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