The #DigitalMarketing workshop reserved for the startups incubated at the Talal and Madiha Zein AUB iPark is kicked off by Abed Jrab, a trainer with intensive regional experience from @AstroLabsME 
"The most common drip campaign technique is abandonment cart emails"
It costs five time more to attract a new customer than to retain an existing one
Regarding Cost per View for YouTube videos, a View is accounted for either when 1/the user clicks on the Call To Action, 2/the user sees the first 30 seconds or 3/the user sees all the video if it is < 30 seconds
"it is recommended to use the Ads Manager instead of Boosting Posts for more control on objective, target audience and placement"
Even when paying for a Google Ad you need to ensure a high quality score by optimizing the user experience, keyword and ad relevancy on your landing page
The first thing to do for a Social Media strategy is to set the Tone of Voice #HiKifkonCaVa
You need to stay on top of #SocialMedia trends given that platforms are giving more reach to the trendy formats they want to push (stories, videos, etc.)
The most valuable thing you can get from someone online (besides money) is their email #DigitalMarketing
Some suggestions of tools for drip email marketing
"It is a myth to think that you should not post frequently to avoid annoying your audience. The more you publish high quality posts the higher share of voice you get." @akjrab #DigitalMarketing
"Although confusing, you define your B2B personas in a similar fashion as you do your B2C personas given that at the end of the day the decision maker is a person" @akjrab
The #DigitalMarketing workshop ended with one-on-one consulting sessions to address the specific business challenges faced by some of our incubatees @akjrab
