This is important because publishers are shutting down or asking journalists to take pay cuts. Brands are blocking their ads from appearing on COVID news while news orgs open the paywalls in public service. (Fraudsters and long-tail sites are probably snaking the lost revenue.)
adtech automates us into the abyss
notice content lobby is asking adtech lobby to offer relief but ad agencies have to throw their weight around on this problem because adtech only cares about adtech. they’re hellbent on weaponizing first amendment to immunize commercial surveillance from data rights protections.
CMOs gotta schedule a Zoom on the topic of demonetizing coronavirus coverage at the adtech layer of their marketing budgets. This is how they pitch in towards relief and resilience efforts for frontline workers in news production under #COVID19.
Remonetize the news. It’s up to brands to unblock their ads. Old enough to remember when folks got upset when we blocked their ads. Seems that we’re in the next phase of the adblocking wars.
The platforms (aka adtech), especially Google, have a massive responsibility to address the damage being caused by its blocklists and dominant market position. Remonetize the news. It is brand safe and needed solidarity during pandemic.
Do read @CraigSilverman’s deep dive into the plague of coronavirus ad blocking if you missed it. buzzfeednews.com/article/craigs…
2015: reporters discover true fake news (profiteering scams)
2016: reporters discover violent extremist groups monetizing YouTube on P&G and Mercedes’ dime
2017-2019: brand safety vendors thrive, Google consolidates market power
2020: COVID news demonetized, reporters furloughed
2016: reporters discover violent extremist groups monetizing YouTube on P&G and Mercedes’ dime
2017-2019: brand safety vendors thrive, Google consolidates market power
2020: COVID news demonetized, reporters furloughed
