My typical Facebook ad budget split:
70% Prospecting (Cold Audience)
30% Remarketing (Warm/Hot Audiences)
✅Always exclude your remarketing from prospecting ad sets
✅Know your time lag to purchase to determine remarketing window
✅ Leverage broad audiences / interest expansion
70% Prospecting (Cold Audience)
30% Remarketing (Warm/Hot Audiences)
✅Always exclude your remarketing from prospecting ad sets
✅Know your time lag to purchase to determine remarketing window
✅ Leverage broad audiences / interest expansion
✅7 day click + 1 day view is my typical conversion optimization window
✅ always optimize for purchase
✅ automatic placements always except for story specific campaigns
✅CBOs with similar audience sizes
✅ conversion (lowest cost bidding) or value optimized bidding
✅ always optimize for purchase
✅ automatic placements always except for story specific campaigns
✅CBOs with similar audience sizes
✅ conversion (lowest cost bidding) or value optimized bidding
✅ avoid audience overlap
✅ no more than 15 active ad sets in account
✅ leverage dynamic creatives with multiple copy tests
✅ DPA for view content/add to cart
✅ let your ad sets get out of learning phase before tinkering
There you have it. That’s how I run FB ads.
✅ no more than 15 active ad sets in account
✅ leverage dynamic creatives with multiple copy tests
✅ DPA for view content/add to cart
✅ let your ad sets get out of learning phase before tinkering
There you have it. That’s how I run FB ads.
For those who want the deep dive, you can watch my 40 minute speech on my Facebook set up here:
If anyone has any specific Facebook media buying questions, please feel free to comment in this thread!
