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Expert vs. Machine - the age-old question. 🧐

Facebook Ads Machine Learning has been the talk of 2019 and the experts say it's not going anywhere anytime soon. Is it really what it’s cracked up to be?

A THREAD 👇🏻👇🏻👇🏻
I am a firm believer in using CBO. In my mind, the “Power 5” has challenged everything we know about media buying. After personally spending $10M+ last year utilising Facebook’s Machine Learning capabilities. Everything from CBO, automatic placements, dynamic creatives, and more.
I conducted an experiment split-testing CBO against a seasoned media buyer and revealed the results live on stage. I got a $10K coupon from Facebook to conduct this experiment. Is automation is the answer to media buying at scale on Facebook?
After sharing the results, I share the exact account structure and creative-testing process she used to scale accounts above 100k/month using CBO. Expert vs. machine...who will win?


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