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A thread on the TikTok algorithm 🔥 have you ever wondered how it all works? The TikTok algorithm has made it easier for a video to go viral than any other platform!

TikTok is using machine learning to evaluate the quality of every video uploaded. Good Content = Social Success
When a video is uploaded, TikTok shows it to a small number of TikTok users in between popular videos. This way, the user doesn’t get bored. The algorithm then measures how much of your video is actually watched, as well as how many likes, comments, and shares it gets.
The viral videos hook users to watch to the very end! Watch time is very important.

The sweet spot ratio is 1 "like" for every 10 views in order to trigger the algorithm to show the video to more people. The algorithm is triggered by the velocity of the engagement it receives.
Content that gets less than 1/10 like to view ratio will stop growing, ~1/10 will grow slowly, and then if you can maintain better than 1/10 it will grow a lot. You don’t need followers to go viral. You can record a video, upload it into the TikTok and start getting views.
What sets TikTok apart from Instagram and Snapchat, is that TikTok uses AI to determine precisely just how good your video is, and it ranks you on a scale of ten views to tens of millions of views. The higher percentage of video completion your video gets, the more distribution.
It is likely that every time your distribution grows the velocity metrics your video needs to achieve to keep growing increase — meaning that it is much easier to go from being shown from 10 people to 100 people as it is to go from being shown from 50,000 people to 100,000 people
So who's ready to make their brand go viral on TikTok in 2020? 🙋‍♀️
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