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A thing I think of basically every time I write something: we so, so, *so* underuse the capability that things written on the Internet are intrinsically executable.
You could imagine huge heavy lifting multimedia presentations backed by custom software with animations worthy of Disney...

... but honestly a simple "Don't show this paragraph if not relevant to the user" is still its own flavor of magic.
A more concrete example:

If you're writing about banking for an international audience, and you want to namedrop BigBank, for a *microscopic* bit of marginal work you can namedrop GeolocatedLocalBigBank.
You could make some fairly anodyne and generalizable observations about banking but as soon as you say Bank of America your readers in e.g. the UK are going to, quite sensibly, doubt that you had them in mind for the piece.
"Your localization toolchain and processes should handle this."

a) They don't. Basically no organization would actually catch that specific example unless the writer flagged it to localization team directly.

b) *So much easier* to write one line of code.
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