This is a true observation, and it’s a disquieting one.
Broadly speaking the difference is between operationally focused advice and between “entrepreneurship as an aspirational lifestyle.”
Historically, the second is a lot more lucrative to publish than the first. That is in some ways a self-fulfilling prophecy.
This is one reason why so many organizations which figured out the first bucket price the advice at zero and attempt to get equity or equity-lite.
This is one reason why so many organizations which figured out the first bucket price the advice at zero and attempt to get equity or equity-lite.
“Equity-lite?”
You could imagine selling someone something where the economic payoff of that indexed heavily on the upside of your business and where, after you start using it happily, you’re extremely unlikely to churn.
This functions a bit like equity. More than you’d think.
You could imagine selling someone something where the economic payoff of that indexed heavily on the upside of your business and where, after you start using it happily, you’re extremely unlikely to churn.
This functions a bit like equity. More than you’d think.
“Can you give an example?”
The classic one is SaaS which attaches directly to a revenue center, like e.g. Salesforce.
The classic one is SaaS which attaches directly to a revenue center, like e.g. Salesforce.
