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The most important word in marketing and advertising is FREE. No matter what you sell. No matter which market you operate in. No matter the class of your target market. You should be using the word FREE.

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Free sample.

Free test drive.

Free report.

Free ebook.

Free servicing.

Free consulting.

Free. Free. Free. It works all the time if you know how to use it. Why are you not using it in your business?
Before you come up with any marketing campaign, you need to come up with a free offer. Free offer not because you are feeling generous but because you want to use it as a magnet to attract potential customers and also to have their contacts so you can follow up on them in future.
Why do you think a car dealer is offering you a FREE test drive? Why do you think that website is asking you to download that FREE ebook? Why do you think that optician is offering you FREE eye check up? Number one, people respond faster to ads that has the word FREE and two...
they will have your details (email, number etc) and they will follow up on you and you will likely become their customer in future. So take a look at your business. In what way can you offer free. If you are an online business, you can always find something to offer for free...
in exchange for people’s email addresses. One of the techniques I use in selling my book, Small Business Big Money is by giving away two chapters of the book for FREE. Because I know the book is fantastic, I knew that once people read the first two chapters, they will want more.
A lot of people that bought the book have confessed that they bought it because they liked the free version they read. The free technique works. I’ve used it. You should too.

Again...

Free sample.

Free test drive.

Free report.

Free ebook.

Free servicing.

Free consulting.
I'm sure you can come up with something that will suit your business.
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Oloye Akin Alabi
@akinalabi
How to prevent your articles from being stolen online.

If you have ever written any nice or informative article online, then someone must have stolen your article and claimed ownership. If it has never happened to you, it will soon happen.

#thread
It has happened to me over and over again and everyday, I read or hear stories and lamentations of people that have been affected. I can't blame them for such lamentations. I mean, you spend hours churning out the perfect article and one dunderhead somewhere copies it...
... removes your name and posts on his or her blog or social media handles. It is wrong and it is illegal. Different countries have different laws against plagiarism but that is not what I want to talk about. I want to talk about how you can prevent it from happening to you.
Read 15 tweets
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Oloye Akin Alabi
@akinalabi
If you are looking for a home business or side hustle during this period, this is the most important thread you will read on twitter. My advice to you is create and sell information products online. How will you create it? How will you sell it? Let's go.
Firstly, what is an information product? In layman's terms, an information product is anything that teaches you how to do something. It could be an ebook on email marketing, a screenshot tutorial on web development, a video demonstration on cooking ogbono soup...
a seminar on video editing, a book on direct marketing etc. Different formats. It could be physical or digital/downloadable but for the purpose of this article and if you consider the effects of the corona virus, we will be concentrating on the digital/downloadable aspects.
Read 16 tweets
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Oloye Akin Alabi
@akinalabi
To second a bill or motion does not mean you support it. Anyone interested should learn from this.

#thread
When I just resumed at the House of Representatives, I never raised my hand to second a motion that I am not interested in or I don’t believe in. One day, I had an interesting discussion with one of my colleagues from Oyo state, Hon Stanley Olajide about it.
We went back and forth about it, went online for further research. We asked more experienced legislators. We then found out that seconding a motion means you are in support of the idea of DISCUSSING the motion or bill, not necessarily supporting the bill.
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