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1/ 4 Quarter Accounting: A philosophy on how to attack profitability for early stage eComm.

Watch this video to start:

youtube.com/watch?v=w4zXh2…
2/ This simple rubric for evaluating your P&L will give you a sense of whether your business is set up to win.

25% Profit
25% Cost of Delivery
25% Cost of Acquisition
25% Opex
3/ Here are some sample P&L's from made up companies that show how to set up the view:

drive.google.com/file/d/1XrPMqv… Image
4/ Obviously there is no one right way to divide the revenue across the 4 quarters.

BUT if you want profit, this view can quickly find where it is getting eaten up.

A few general rules developed from viewing hundreds of P&L's...
5/ Brands that get to $10M+ in scale generally see CAC move closer to 10-15% and opex rise closer to 30-35%.

COD is on average around 40%. Pressing that down in every imaginable way is the biggest unearthed area of savings.

profit greater than 15% puts you in the top 5%.
6/ If this topic is interesting to you I dove in deeper on the @BeanNinjas podcast this week:

beanninjas.com/blog/podcast/t…
7/ And if you want help from a team that is working with its clients to pursue profitable growth attacking every imaginable part of the equation.

Hit us up: commonthreadco.com/pages/growth
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taylorholiday
@TaylorHoliday
14 Principles From JFK's Cuban Missile Crisis Leadership Masterclass.

"13 Days In October" is a 80 page treasure chest of crisis, decision making principles.

Here is a list of the gems I found:
Principle #1 Great Decisions Start With Values

Kennedy repeatedly referenced back to his perception of the US moral obligation. It didn’t just matter what happened, but how it happened and it was rooted in a deep sense of values he believed about the identity of his country.
Principle #2 Prepare To Be Present

If JFK can take a swim before deciding whether or not to plunge the world into nuclear holocaust, I can take 15 minutes to clear my head and check my emotions before a big decision or meeting.
Read 16 tweets
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Taylor Holiday
@TaylorHoliday
1/ A thread on proactive mental health.

Tell Me Your Dreams is a program at CTC where employees spend 6 months with a licensed therapist identifying their dream for their life. They then declare their dream at “dream day” and join fellow dreams in “pursuit groups”...
2/ This program began as a way to help answer the question “why would anyone want to work for us?” Back before we had any cool clients or office space. The answer we came up with was that we thought we could care more than anyone else and the program was an attempt to do that.
3/ We began by just meeting with our employees ourselves for an hour every other week. But as we grew that became difficult. At the same time my brothers company @QALORing was struck by a tragic death of a young employee.
Read 10 tweets
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Taylor Holiday
@TaylorHoliday
1/ Creative is the unlock to new levels of performance in your $FB ad account.

We spend a ton of effort and analysis on understand the language of the medium. We call it “building the toolkit”.

What ad types are we missing that you have seen succeed?

(Zoom in!)
2/ Give all the top agencies the same ad and allow them to adjust only tactics and targeting and you'll get roughly the same results.

But reverse that and hold audience and tactic constant and allow them to develop their own creative and you will see wildly different results.
3/ Not only is creative quality important but VOLUME matters as well. $FB has reported that the fastest growing advertisers on platform create 11x more assets than the average advertiser.
Read 5 tweets

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