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1/ 4 Quarter Accounting: A philosophy on how to attack profitability for early stage eComm.

Watch this video to start:…
2/ This simple rubric for evaluating your P&L will give you a sense of whether your business is set up to win.

25% Profit
25% Cost of Delivery
25% Cost of Acquisition
25% Opex
3/ Here are some sample P&L's from made up companies that show how to set up the view:… Image
4/ Obviously there is no one right way to divide the revenue across the 4 quarters.

BUT if you want profit, this view can quickly find where it is getting eaten up.

A few general rules developed from viewing hundreds of P&L's...
5/ Brands that get to $10M+ in scale generally see CAC move closer to 10-15% and opex rise closer to 30-35%.

COD is on average around 40%. Pressing that down in every imaginable way is the biggest unearthed area of savings.

profit greater than 15% puts you in the top 5%.
6/ If this topic is interesting to you I dove in deeper on the @BeanNinjas podcast this week:…
7/ And if you want help from a team that is working with its clients to pursue profitable growth attacking every imaginable part of the equation.

Hit us up:
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