, 5 tweets, 1 min read Read on Twitter
1/ Creative is the unlock to new levels of performance in your $FB ad account.

We spend a ton of effort and analysis on understand the language of the medium. We call it “building the toolkit”.

What ad types are we missing that you have seen succeed?

(Zoom in!)
2/ Give all the top agencies the same ad and allow them to adjust only tactics and targeting and you'll get roughly the same results.

But reverse that and hold audience and tactic constant and allow them to develop their own creative and you will see wildly different results.
3/ Not only is creative quality important but VOLUME matters as well. $FB has reported that the fastest growing advertisers on platform create 11x more assets than the average advertiser.
4/ Think of it like a diversified investment portfolio. More varied assets = higher variable outcomes. Each ad has a lifecycle and total potential. Options fight fatigue and raise the ceiling of performance.
5/ Also customers respond to different ad formats. So variety broadens your reach allows you to maximize audiences.
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