Whatever you are selling, know that you are going to give the person such knowledge that he/she will feel elevated.
You are providing difference in Knowledge for the price that you are selling.
The Difference is what you are Getting Paid For.
Niche is Important But Micro Niche is the Gem.
If you make yourselves the person expert in a particular micro-niche you will be unstoppable.
As @naval says, Arm yourselves with Specific Knowledge
Whatever you are trying to sell, show your audience what you have done that is extra-ordinary.
For Eg:- I am Selling a Quora Marketing Guide.
So I Portray my achievements on Quora.
It is imminent that people tend to check if there are other people who have bought the product or not.
It is a Human Tendency to compare & check.
Having a Social Proof Increases Conversion Rate by 34%.
optinmonster.com/social-proof-s…
Your audience might not know the importance of what you are selling. So educate them.
Educate them via Case Studies, Statistics, Experiments.
Here's how I am doing it:-
While you are selling, build relationships with your customers. Who knows they might become a Micro-Influencer for you.
Like How @shl replies on @dvassallo tweets & ask about things that matter.
This is Building Personal Relationships.
Your Tribe is your asset. When you build a tribe, it will become your wildest fans.
Ever checked @gumroad tweets & replies?
They built a Tribe. Heck they even have a proactive FB Group.
Because they know, Tribes are the solution 🙂
Give your audience such value that they will not hesitate to buy from you.
Value can be in the form of your tweets, your blog, anything that can make their life easy.
For Twitter, Make sure your every Tweet is Value driven & your Blog full of Strategies
RT If you got value out of this thread. Thanks for reading.